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Kanika Bedi Joins Nokia as Regional Communications Manager

Ad Tribe! Bureau2 min read
Kanika Bedi, Regional Communications Manager at Nokia

Kanika Bedi has joined Nokia as Regional Communications Manager, leading media relations for India. She announced the move on LinkedIn, describing it as a return to the sector where her career began.

  • Appointee: Kanika Bedi
  • Role: Regional Communications Manager, Nokia, leading media relations for India
  • Announced via: LinkedIn
  • Immediately prior: corporate communication strategist and employee advocacy trainer at PersonaKraft
  • Also: visiting faculty at Altera Institute, on business communications, personal branding and storytelling
  • Earlier: corporate communications lead at Reckitt, across India and South Asia
  • Before that: several communications roles at The Coca-Cola Company, including global communications

Back Where She Started

Bedi framed the move as a loop closing, writing that some journeys have a way of bringing you back to where they began, that her career began in telecom, and that returning at a time when AI-powered connectivity is transforming the industry feels especially meaningful.

That last clause is the substance of the role rather than a pleasantry. Nokia's business is now network infrastructure rather than handsets, and communicating it in India means explaining an unglamorous, technically dense category to an audience whose strongest association with the name is a phone they owned twenty years ago.

An Unusually Broad Base

The path here is wider than most in-house communications roles draw on. Reckitt is fast-moving consumer goods, where communications runs close to brand and to consumer trust. The Coca-Cola Company, including global communications work, is scale and reputation management. PersonaKraft added employee advocacy, which is a discipline that barely existed as a named function a decade ago and is now a standard part of a B2B technology brand's toolkit.

Her stated areas cover corporate communications, media relations, brand communication, sustainability, executive visibility and reputation management.

Executive visibility is worth flagging in the context of an infrastructure business. When a company's product cannot be photographed and its customers are telecom operators rather than the public, the people who speak for it end up carrying much of the brand.

More on Ad Tribe People.

#Corporate Communications In India#Kanika Bedi#Nokia India
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