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Jenika Ventures Takes Its Hiring Pitch To Radio

Ad Tribe! Bureau2 min read
A Jenika Ventures recruitment creative paired with Hit 95 FM, offering payouts and growth in real estate

Jenika Ventures has rolled out a radio campaign to support its hiring, using the medium to reach professionals about the career openings at the real estate consultancy. The company says the aim is to go beyond the digital platforms recruitment advertising usually relies on.

  • Company: Jenika Ventures, a real estate consultancy and allied services business
  • Services: real estate consultancy, home loans, interior solutions and wealth management
  • Campaign: a radio campaign built around its hiring, aimed at professionals from various disciplines
  • Purpose: to raise awareness of career openings and of the company's own growth, and to reach both active and passive candidates
  • The supplied campaign creative pairs Jenika Ventures with Hit 95 FM and carries the line "Be a Part of Something Bigger"

Why Jenika Ventures Chose Radio

To reach people the recruitment feeds do not. The company says it is building up its team in response to its growth plans, and that radio is another platform on which to share what is currently open, alongside the traditional digital media it already uses. It says it wants to reach professionals who may be active candidates or passive ones.

Priyanka Marwa, managing director of Jenika Ventures, said that as the company grows it becomes essential to create the right talent ecosystem, and that the radio campaign is an attempt to spread the hiring message further and attract professionals who want to build a career with a company growing at a rapid pace. The right talent, she said, is key to the company's future success, and it wants to give people the opportunity to learn and grow within the organisation.

What The Campaign Is Doing

Building awareness of the openings and of the company's own growth story at the same time, which is what a recruitment campaign on a broadcast medium has to do. The company says it is establishing an employee ecosystem as it expands its operations and enters new areas of Indian real estate, and that the campaign reinforces a broader ambition to build an organisation driven by talent, innovation and customer focus.

More on the company at jenikaventures.com. More campaigns.

#radio advertising#real estate marketing#jenika ventures#employer branding
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