Disha Sanghvi Joins Sarvam To Lead Brand And Communications
Disha Sanghvi has joined Sarvam, the Indian artificial intelligence company, to lead brand and communications. She announced the move on LinkedIn.
- Role: brand and communications lead, Sarvam
- Company: builds AI models for India's linguistic, cultural and commercial requirements
- Remit: brand identity, communications strategy and the brand narrative
- Previously: ZET, the fintech, across brand, content, PR and performance marketing
- Started in: journalism, at Mint, covering insurance and fintech regulation
What Disha Sanghvi Takes On At Sarvam
Making a deep technology company explicable. Sarvam builds models for Indian languages and Indian use cases, which is a proposition that has to be explained to enterprises, to government and to developers in different terms each time. Sanghvi describes her approach as making the complicated feel obvious, which is the whole brief in a sentence.
Why The Path Fits
She has sat on both sides of the story. A reporter covering insurance and fintech regulation spends every day turning technical detail into something a reader can act on, and at ZET she moved to the other side of that exchange, across brand, content, PR and performance marketing.
Indian AI companies are hiring communications leads early, which is a change. Sarvam is among those building for Indian languages at a moment when the category is being defined publicly, and the story a company tells now sets the terms it will be judged on later.