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✦How The Vertical Frame Became The Default ✦The Prompt Is Not The Asset ✦Who Pays For The Tokens ✦Why Good People Leave Advertising ✦The Festive Creator Rate Card ✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦How The Vertical Frame Became The Default ✦The Prompt Is Not The Asset ✦Who Pays For The Tokens ✦Why Good People Leave Advertising ✦The Festive Creator Rate Card ✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side

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838 articles

Saloni Kulkarni, appointed to the board of directors at the functional medicine company iThrive

iThrive Appoints Saloni Kulkarni To Its Board, Now All Women

5 days ago

A blank award rosette and rising bar-chart columns, as halftone cutouts, for MESC naming KlugKlug its influencer intelligence platform

MESC, the Media & Entertainment Skills Council, has named KlugKlug its official influencer intelligence platform

6 days ago

Prateek Kumar, joining Marks and Spencer Reliance India as head of retail

Prateek Kumar Joins Marks and Spencer Reliance India As Head Of Retail

6 days ago

A father figure holding a helmet beside the word DISCIPLINE in HSBC Mutual Fund's StayDiSIPlined film

HSBC Mutual Fund Builds A Campaign On A Pun You Cannot Unsee

6 days ago

A plain spray canister and a gavel, as halftone cutouts, for the CCPA penalty over an unregistered pesticide listing

CCPA Fines Amazon, Flipkart And JioMart Over An Unregistered Pesticide Listing

6 days ago

Sachin Tendulkar laughing in OpenAI's ChatGPT India teaser film

OpenAI Signs Sachin Tendulkar For A Multi-Year Push On ChatGPT In India

6 days ago

Ankit Dave, joining Arvind SmartSpaces as head of marketing

Arvind SmartSpaces Appoints Ankit Dave Head Of Marketing

6 days ago

Ranbir Kapoor holding up a scrunchie in Myntra's Big Fashion Festival film

Myntra Turns A Found Scrunchie Into A Reason To Shop

6 days ago

A plain delivery box and a cursor pointer, as halftone cutouts, for Google testing Flipkart purchases in Gemini

Google Is Testing A Buy Button For Flipkart Inside Gemini

6 days ago

Nitin Gajria, appointed Google managing director for Southeast Asia and South Asia frontier markets

Google Names Nitin Gajria MD For Southeast Asia And South Asia Frontier Markets

6 days ago

Manoj Pahwa beside a Voltas Beko refrigerator in the Sense Toh Banta Hai film

Voltas Beko Argues That A Product Working Properly Is The Whole Pitch

6 days ago

Paper collage of hands sorting cards into three paths that lead to the gold, silver and bronze Ad Tribe Awards trophies

How to Choose the Right Award Categories

6 days ago

Halftone collage of a salt packet and a pair of scales on charcoal, for Tata Salt’s Desh Ka Namak positioning

Campaigns That Built India

How Tata Salt’s Desh Ka Namak Turned A Commodity Into A Claim

6 days ago