Prateek Kumar Joins Marks and Spencer Reliance India As Head Of Retail

Prateek Kumar has joined Marks and Spencer Reliance India Private Limited as head of retail. He moves from the bags and accessories brand Zouk, where he was director of offline.
- Role: head of retail, Marks and Spencer Reliance India Private Limited
- Remit: the company's retail operations function
- Previously: director, offline, at Zouk
- Earlier: H&M, Wipro Consumer Care and Lighting, VIP Industries and Infosys
- Experience: more than 16 years across retail, FMCG and sales, covering merchandising, sales, business development and operations
What Prateek Kumar Brings
The two halves of modern retail. Building an offline footprint for a direct-to-consumer brand is a different discipline from running stores for an established international retailer, and someone who has done the first tends to arrive with sharper questions about what each square foot is actually returning.
The H&M years are the closer comparison. Fast fashion in India taught a generation of retail operators how to hold inventory discipline against a shopper who expects newness constantly, which is the same pressure a legacy department store brand faces here.
What Was Said
Kumar announced the move on LinkedIn, saying he is happy to be joining as head of retail and describing Marks and Spencer as a brand with an incredible legacy.
No statement has been issued by the company, and his remit has not been detailed beyond retail operations.
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