Abhishek Shetty Joins Grab As Regional Director And Head Of Product Marketing
Abhishek Shetty has joined Grab, the Southeast Asian super-app, as regional director and head of product marketing. He announced the move on LinkedIn and will be based in Singapore.
- Role: regional director and head of product marketing, Grab
- Scope: mobility, deliveries, financial services, commerce and AI-powered experiences, across Grab's markets
- Base: Singapore
- Previously: marketing head at Swiggy Instamart
- Earlier: brand marketing, content and communications at SonyLIV; CMO and head of e-commerce at Celio India; marketing head for Jack & Jones at Bestseller
- Started in: brand strategy planning at Saatchi & Saatchi
What Abhishek Shetty Will Run
Product marketing across everything Grab does. Shetty said few consumer platforms span as much of everyday life as Grab, in how people move, eat, shop and pay across Southeast Asia, and that his mandate cuts across mobility, deliveries, financial services and commerce, bringing consumer understanding closer to the decisions that shape products, propositions, go-to-market and growth.
Why The Move Is Interesting
It is a marketer moving into the product function, not away from it. Product marketing at a super-app is the discipline that decides how a feature is explained, priced and launched in eight markets at once, and it pulls the brand closer to the roadmap than a conventional marketing job allows.
His path also tracks where Indian consumer marketing has been going: brand work at an apparel retailer, then streaming, then quick commerce, each one faster and more data-led than the last.