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Royaloak Value Stores Post Early Sales In Smaller Towns

Ad Tribe! Bureau2 min read
An armchair beneath a striped shopfront awning, as halftone cutouts, for Royaloak taking its compact store format to smaller towns

Royaloak Furniture says its Royaloak Value Stores have recorded strong sales in their first month of trading, in a compact format the company built for Tier 2 and Tier 3 markets.

  • Company: Royaloak Furniture, which describes itself as South India's largest furniture retail chain and India's number one furniture brand
  • Format: the Value Store, between 4,000 and 5,550 sq ft
  • Stated first-month sales: Rs 27 lakh at Kadur and Rs 25 lakh at Sira
  • Seven stores opened over ten months, across Chintamani, Kadur and Sira in Karnataka, Sambalpur in Odisha, Thodupuzha in Kerala, Palani in Tamil Nadu and Shadnagar in Telangana
  • Network, as stated by the company: more than 200 stores in India, 60 in Karnataka and 30 in Bangalore

What The Royaloak Value Stores Format Is For

The format carries the brand's range into smaller towns without the floor space of a full showroom, curating for local demand while connecting buyers to the wider catalogue. Seven openings in ten months is roughly one every six weeks.

The company's stated figures put Kadur at Rs 27 lakh and Sira at Rs 25 lakh within a month of opening, which it reads as evidence of demand in markets that have had limited access to organised furniture retail.

Why Furniture Stayed Physical

Furniture is one of the few large categories where online browsing rarely closes the sale by itself. Buyers want to touch a fabric, test a mattress and see a wood finish before committing, and the release cites cart abandonment in pure online furniture retail running as high as 70 per cent.

That makes the store the place where hesitation turns into a purchase, and it is the behaviour the compact format is designed around rather than an obstacle it works against.

The Market The Company Is Describing

Royaloak points to an Indian furniture market it puts at roughly 27.27 billion dollars this year, growing to 40 to 45 billion by 2031, with branded organised retail accounting for only around 18.2 per cent of it. Those are figures carried in the company's release rather than independently verified here.

Vijai Subramaniam, chairman and co-founder, said the company has always been built on being close to the customer, not only in cities such as Bangalore and Chennai but across smaller towns that organised retail has often overlooked, and that the response suggests a sustained shift rather than a one-off trend. More brand news.

#retail#royaloak furniture#tier 2 cities#furniture#expansion
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