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Rahul Johri Joins Flash Sports & Media Holdings Board

Ad Tribe Editorial1 min read
Rahul Johri, former BCCI Chief Executive Officer, now on the board of Flash Sports & Media Holdings

Rahul Johri, former Chief Executive Officer of the BCCI, has joined the Board of Directors of Flash Sports & Media Holdings.

  • Incoming: Rahul Johri
  • Role: Board of Directors, Flash Sports & Media Holdings, Inc. (NASDAQ: FLZH)
  • Previously: Chief Executive Officer, BCCI (2016 to 2020)
  • Most recently: President, Business at Zee Entertainment Enterprises
  • Earlier: Head, Discovery Networks South & Southeast Asia
  • Currently also leads: Citadel Advisory, a media and sports advisory firm across India and the UAE

A Cricket Rights Veteran Joins A Listed Sports Holding Company

Flash Sports & Media Holdings said it intends to draw on Johri's expertise in media rights monetisation, commercial strategy and relationships across the global cricket ecosystem. Johri brings nearly 35 years of experience across the media and sports industries, including close to four years as the BCCI's first-ever Chief Executive Officer, a role he took up in June 2016 and left in 2020.

During his tenure at the BCCI, Johri oversaw the full scope of the board's operations, spanning the IPL, international and domestic cricket and the National Cricket Academy. He led the sale of the BCCI's media rights for more than USD 3 billion, one of the largest transactions in Indian sports history, and introduced the e-auction format to world cricket.

From Zee5 To The UAE's ILT20

Most recently, Johri served as President, Business at Zee Entertainment Enterprises, where he oversaw revenue across the company's television network and its streaming platform Zee5, and led the launch of the UAE-based ILT20 cricket league. Earlier, he headed Discovery Networks South & Southeast Asia, where he launched 11 channels and expanded regional-language programming. He currently leads Citadel Advisory, a media and sports advisory firm operating across India and the UAE.

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