OPEN Strategy & Design Names New Executive Creative Directors, Executive Business Director

OPEN Strategy & Design's new leadership team

OPEN Strategy & Design has elevated Radhika Dhuru and Vatsala Bisen to Executive Creative Directors, and appointed Varun Bedi as Executive Business Director.

Radhika Dhuru: Elevated to Executive Creative Director, leading brand transformation and design initiatives, client partnerships and design-team mentorship; past work includes Coca-Cola, Manish Malhotra, Cafe Coffee Day and Jack Daniel's
Vatsala Bisen: Elevated to Executive Creative Director, leading brand strategy and creative work in luxury, lifestyle and consumer categories; portfolio includes Manish Malhotra, Jack Daniel's and Zivame; recognised at the Kyoorius Design for Good Award, The ABBY Awards, DIELINE and LIA
Varun Bedi: Appointed Executive Business Director, leading client partnerships, business development and delivery across FMCG, finance, hospitality, D2C and corporate sectors
Combined experience: Nearly six decades across branding, design and business leadership

An Agency Investing In Its Own Bench

Asparsh Sinha, Managing Partner at OPEN Strategy & Design, said, "At OPEN, we've always believed that the only things that truly matter are the quality of our people and the quality of the work we put out into the world. For the past 15 years, we've quietly, and sometimes ruthlessly, focused on getting those two things right. Everything else, from our reputation to the clients we've had the privilege of working with, has been a consequence of that."

He added, "As we build for the future, we're investing in leaders who embody that philosophy. These elevations recognise not just exceptional craft, but ownership, ambition, and the ability to build enduring relationships, with clients, teams, and industry."

Three Distinct Tracks Under One Elevation

The three appointments split cleanly across creative and business leadership rather than consolidating into a single role: Dhuru and Bisen both take on creative director titles but lead distinct parts of the agency's client roster, while Bedi's business director mandate covers partnerships and delivery across sectors as varied as FMCG and hospitality. For a 15-year-old independent consultancy, naming three senior leaders at once reads as a deliberate signal that OPEN is building out a broader leadership bench ahead of its next phase, rather than concentrating growth around a single founder-led point of view.