Your Daily Dose of Ad World Buzz
Latest
✦Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox✦Olyv Appoints Ravi Sharma As Chief Financial Officer✦Goldmedal Electricals Wraps Mumbai's Trains, Metro Doors And Airport Carousels✦Myntra Is Paying Creators Three Times The Usual Rate This Festive Season✦Check Point Appoints Krishnan V V Managing Director For India And South Asia✦Joy Personal Care Signs Tamannaah Bhatia For Its Lotions And Creams✦Cashfree Uses Soan Papdi To Ask Why Merchants Settle For The Default✦SquadStack Names Saurabh Jain Head Of Finance And Legal✦Taboola Launches Realize ID To Stitch Together Open Web Identity✦How Outdoor Advertising Survived The Digital Decade✦The Business Case for Entering Awards✦Client Data In AI Tools: The Confidentiality Problem✦Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox✦Olyv Appoints Ravi Sharma As Chief Financial Officer✦Goldmedal Electricals Wraps Mumbai's Trains, Metro Doors And Airport Carousels✦Myntra Is Paying Creators Three Times The Usual Rate This Festive Season✦Check Point Appoints Krishnan V V Managing Director For India And South Asia✦Joy Personal Care Signs Tamannaah Bhatia For Its Lotions And Creams✦Cashfree Uses Soan Papdi To Ask Why Merchants Settle For The Default✦SquadStack Names Saurabh Jain Head Of Finance And Legal✦Taboola Launches Realize ID To Stitch Together Open Web Identity✦How Outdoor Advertising Survived The Digital Decade✦The Business Case for Entering Awards✦Client Data In AI Tools: The Confidentiality Problem
News

Myntra Is Paying Creators Three Times The Usual Rate This Festive Season

Ad Tribe! Bureau1 min read
A phone on a tripod and a gift box, as halftone cutouts, for Myntra's 3X festive creator rewards

Myntra is offering creators three times the usual rewards on content featuring select festive styles. The multiplier applies across its Ultimate GlamClan affiliate programme, Instagram, Facebook and YouTube.

  • Offer: 3X earnings on content featuring select festive styles
  • Where: Ultimate GlamClan affiliate programme, Instagram, Facebook and YouTube
  • How creators earn: commissions through personalised storefronts, curated collections, content posts and affiliate-enabled product links
  • Scale claimed: more than 8 million users enrolled in the UGC programme, and 12 million pieces of content generated in the past year
  • Glamstream: 7 million users engaged with creator content, with Gen Z accounting for 52% of views
  • Stated ambition: to enable 1 million creators in India's digital commerce ecosystem

What Myntra Is Doing

Buying creator output ahead of the peak. Deepash Jain, vice president of marketing at Myntra, said the company is creating stronger monetisation opportunities for creators this festive season with 3X earnings on select festive styles.

The multiplier is tied to specific styles rather than offered across the catalogue, which makes it a merchandising instrument as much as a creator one: it points creator attention at the inventory the platform most wants moved.

The Rest Of The Programme

Myntra also ran the second edition of Creator School in Mumbai, which it says hosted more than 300 creators across sessions on entertainment, entrepreneurship, digital platforms and content creation.

All the figures here are the company's own. The 52% Gen Z share of Glamstream views is the most useful of them, because it says what the format is actually for.

More on the platform at myntra.com. More news.

#myntra#creator economy#festive marketing#affiliate marketing
Follow Ad Tribe