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✦Girish Mathrubootham, Who Marketed Software Like a Product ✦When Creators Influence Agencies More Than Agencies Influence Creators ✦What A Creative Director Does On A Shoot Day ✦The Categories Where Generated Copy Still Needs A Signature ✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label ✦Turtle Wax Gives Ashutosh Saxena India And ASEAN ✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip ✦Cummins India Hands The Managing Director Role To Gbile Adewunmi ✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link ✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports ✦Bark Out Loud Builds A Campaign On How Little Effort A Dog Makes ✦Instagram's Edits App Gets A Canvas That Runs Across Slides ✦Girish Mathrubootham, Who Marketed Software Like a Product ✦When Creators Influence Agencies More Than Agencies Influence Creators ✦What A Creative Director Does On A Shoot Day ✦The Categories Where Generated Copy Still Needs A Signature ✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label ✦Turtle Wax Gives Ashutosh Saxena India And ASEAN ✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip ✦Cummins India Hands The Managing Director Role To Gbile Adewunmi ✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link ✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports ✦Bark Out Loud Builds A Campaign On How Little Effort A Dog Makes ✦Instagram's Edits App Gets A Canvas That Runs Across Slides

Tag · 13 articles

#festive marketing

AJIO Signs Ahaan Panday For A Festival That Will Not End

5 days ago

A phone held up to a festive skyline with an Instagram feed open on it, the scroll device from the Crocs Feel It All film

Crocs Puts KL Rahul Inside His Own Feed

5 days ago

A shopping bag and a clipboard survey form, as halftone cutouts, for the BigCity festive purchase report

91.6% of consumers to maintain or increase festive spending, reports BigCity Promotions.

5 days ago

The Great Khali raising a championship belt among a cheering family and a delivery partner, in Amazon’s Great Indian Festival key visual

Amazon Puts The ‘Great’ Back In The Great Khali

6 days ago

Three price tags descend in a line towards a torn halftone portrait of a man on a coral ground

The Festive Creator Rate Card

1 week ago

A string of festival lights swags across the top of a coral frame above open empty space

How Festive Advertising Budgets Actually Get Spent

1 week ago

A child looking up at a wall switch, a frame from the Schneider Electric festive film

Schneider Electric Makes A Festive Campaign About A Switch

1 week ago

Manoj Pahwa beside a Voltas Beko refrigerator in the Sense Toh Banta Hai film

Voltas Beko Argues That A Product Working Properly Is The Whole Pitch

2 weeks ago

A lit Schneider Electric hoarding in Pune showing a Ganpati blessing hand built from light switches

Schneider Electric Builds Bappa's Blessing Out Of Light Switches

2 weeks ago

A phone on a tripod and a gift box, as halftone cutouts, for Myntra's 3X festive creator rewards

Myntra Is Paying Creators Three Times The Usual Rate This Festive Season

2 weeks ago

Biswa Kalyan Rath holding a box of soan papdi in Cashfree's Mithai Joint Family film

Cashfree Uses Soan Papdi To Ask Why Merchants Settle For The Default

2 weeks ago

Hands lifting a box off a Bourbon Chocolate Modak on a magenta set, in Britannia Bourbon and Bombay Sweet Shop's key visual

Britannia And Bombay Sweet Shop Bring Back The Bourbon Chocolate Modak

4 weeks ago