Flite Brings Back Ali Fazal And Sanya Malhotra For Festive Buckle Campaign
Flite has brought back Ali Fazal alongside brand ambassador Sanya Malhotra for a festive campaign built on its Buckle Collection.
- Brand: Flite, from Relaxo Footwears Limited
- Campaign: the festive edition of Style Ka Naya Andaaz
- Line: Style Beshumaar
- Product: the Buckle Collection
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What The Buckle Collection Film Argues
That the problem is the calendar, not the wardrobe. A couple working through back-to-back invitations are shown a range of buckle styles, and the claim is made plainly in the dialogue: same dress ko naya bana dega.
It is a narrow proposition and a deliberate one. Rather than selling a shoe on comfort or price, the film sells the shoe as the cheapest way to avoid buying anything else.
Why Footwear Is Sold On The Outfit
Because it is the part of the outfit a buyer can change without replacing the rest. Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole Time Director at Relaxo Footwears, said festive celebrations are about expression and joy but re-styling outfits for every event can be tricky, framing the collection as a practical answer.
That positions a mass-market brand against a genuine seasonal anxiety rather than against other footwear, which is a wider competitive set and a cheaper one to argue with.
What The Pairing Does
Ali Fazal arrived on the Style Ka Naya Andaaz campaign earlier this year, joining Sanya Malhotra, who holds the brand ambassador title. Putting the two together for the festive stretch keeps continuity in a campaign that has run across seasons rather than restarting it.
The film is running as a social-first piece, which matches the proposition: a styling tip is a better fit for a feed than for a thirty-second television spot.
Relaxo describes Flite as a family fashion footwear brand, which is the commercial reason the argument is pitched at occasions rather than at a single buyer. A household working through a festive calendar is buying for several people at once, and a collection that restyles what is already owned is an easier sell across all of them than a premium pair for one.
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