Mayuresh Dubhashi Named Chief Creative Officer At Saatchi And Saatchi India
Mayuresh Dubhashi has been appointed chief creative officer at Saatchi and Saatchi India, returning to Publicis Groupe India from FCB Neo India, where he held the same title.
- Role: chief creative officer, Saatchi and Saatchi India, based in Mumbai
- Reports to: Paritosh Srivastava, CEO of Saatchi and Saatchi India, BBH India and Propagate India
- Partners: Kartik Smetacek, chief creative officer, Saatchi and Saatchi India
- Joins from: FCB Neo India, as chief creative officer
- Earlier: Leo India, Grey, Taproot Dentsu and JWT
What Mayuresh Dubhashi Brings Back To Publicis
Two decades across brand building, innovation strategy and storytelling, and one campaign that is still cited as a benchmark. At Leo he led Oreo's #BringBack2011, which became India's most awarded campaign of 2023. His work has been recognised at Cannes Lions, D&AD, Spikes Asia, Effie India, the APAC Effie Awards, The One Show and The One Show Asia, for Oreo, KFC, Adidas, Uber and Amazon.
Rajdeepak Das, chief creative officer of Publicis Groupe South Asia and chairman of Leo South Asia, worked with him at Leo India and framed the return around culture building. "Having worked closely with him during his time at Leo India, I have seen his ability to build strong creative cultures and shape work that connects deeply with brands and consumers," he said.
The Two Chief Creative Officer Structure
Saatchi and Saatchi India will now run Dubhashi and Kartik Smetacek together across the full client portfolio rather than splitting it between them. Paritosh Srivastava described the intent as making sure every brand benefits from the combined expertise, and tied the appointment to a view that modern creativity sits at the meeting point of culture, consumers and technology.
The move also changes Rohit Malkani's position. After nearly a decade with the agency, during which he led the creative mandate across Mumbai, Delhi and Kolkata, he transitions into an advisory role as senior creative advisor and continues to support some key brands. Dubhashi's own read is consistent with the structure he is joining: the strongest creativity, he said, will be informed by culture, data and technology while staying rooted in human insight. More appointments.
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