Greenpanel has released Hum Hain Greenpanel, a brand anthem
Greenpanel has released Hum Hain Greenpanel, a brand anthem that sets the wood-panel maker's people, plants and partners to a Hindi song. The 1 minute 42 second film is running across the company's digital and social channels.
- Brand: Greenpanel
- Film: Hum Hain Greenpanel, a brand anthem
- Length: 1 minute 42 seconds
- Released: on Greenpanel's YouTube channel on 1 September 2026
- Distribution: Greenpanel's digital and social media platforms
What The Greenpanel Anthem Shows
Rather than a living room, the film opens on the factory. Drone shots move over Greenpanel's manufacturing plant, then cut to chairman Shiv Prakash Mittal and managing director and CEO Shobhan Mittal under a Visionary Leadership card. From there it follows the material: a woman planting saplings, sprinklers across a plantation, a tractor hauling timber into the plant, a lab technician testing a sample, trucks leaving the gates. Only then do the products appear, HDF in a kitchen and wooden flooring in a finished room. Later it turns to the network, with dealers in flower garlands, an evening event with a fire dancer and the company's community programmes. The lyric lines lean on pride: our name speaks, our work speaks.
Who An Anthem Is For
Brand anthems are mostly internal documents released in public. CMO Arvind Joshi described it as a celebration of who the company is and what brings it together, a reflection of shared identity rather than a product claim. The audience that matters most is the one in the frame: the dealers, carpenters and employees who decide which board gets recommended in a category where the end buyer rarely asks for a brand by name.
That is also why the film spends so long on plantations and plants. For a panel maker, provenance is the only visible proof of quality. More campaigns.
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