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Greenpanel has released Hum Hain Greenpanel, a brand anthem

Ad Tribe! Bureau1 min read
A woman's hands pressing soil around a sapling, from Greenpanel's Hum Hain Greenpanel anthem film

Greenpanel has released Hum Hain Greenpanel, a brand anthem that sets the wood-panel maker's people, plants and partners to a Hindi song. The 1 minute 42 second film is running across the company's digital and social channels.

  • Brand: Greenpanel
  • Film: Hum Hain Greenpanel, a brand anthem
  • Length: 1 minute 42 seconds
  • Released: on Greenpanel's YouTube channel on 1 September 2026
  • Distribution: Greenpanel's digital and social media platforms

What The Greenpanel Anthem Shows

Rather than a living room, the film opens on the factory. Drone shots move over Greenpanel's manufacturing plant, then cut to chairman Shiv Prakash Mittal and managing director and CEO Shobhan Mittal under a Visionary Leadership card. From there it follows the material: a woman planting saplings, sprinklers across a plantation, a tractor hauling timber into the plant, a lab technician testing a sample, trucks leaving the gates. Only then do the products appear, HDF in a kitchen and wooden flooring in a finished room. Later it turns to the network, with dealers in flower garlands, an evening event with a fire dancer and the company's community programmes. The lyric lines lean on pride: our name speaks, our work speaks.

Who An Anthem Is For

Brand anthems are mostly internal documents released in public. CMO Arvind Joshi described it as a celebration of who the company is and what brings it together, a reflection of shared identity rather than a product claim. The audience that matters most is the one in the frame: the dealers, carpenters and employees who decide which board gets recommended in a category where the end buyer rarely asks for a brand by name.

That is also why the film spends so long on plantations and plants. For a panel maker, provenance is the only visible proof of quality. More campaigns.

#brand anthem#Brand Film#campaign films#greenpanel
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