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Print Advertising Lifts HT Media's Q1 Revenue 15% To Rs 497 Crore

Ad Tribe Editorial2 min read
A rolled newspaper with an ink roller, a rising chart and a stack of coins

HT Media's consolidated revenue rose 15% to Rs 497 crore in the first quarter of FY27, driven by print advertising growth.

  • Consolidated revenue: Rs 497 crore, up 15% year-on-year, quarter ended June 30, 2026
  • Print ad revenue: Rs 295 crore, up 15% from Rs 256 crore
  • Print operating revenue: Rs 376 crore, up 16%; operating EBITDA up 244% to Rs 50 crore; margin at 13%, up from 4%
  • Consolidated EBITDA: Rs 90 crore, up 224%; margin at 18%, up from 6%
  • Profit after tax (before exceptional items): Rs 47 crore, up from Rs 4 crore; PAT margin at 9%, up from 1%
  • Hindustan (Hindi) ad revenue: Rs 139 crore, up 20%; English portfolio (Hindustan Times, Mint): up 12%

Print Advertising Doing The Heavy Lifting

The headline numbers make print advertising, not circulation or digital, the growth engine behind the quarter: print ad revenue rose 15% year-on-year to Rs 295 crore, while circulation revenue stayed nearly flat at Rs 52 crore against Rs 51 crore a year earlier. That combination, advertising doing almost all the work while circulation barely moves, is a familiar pattern for print businesses at this stage, but the scale of the operating EBITDA jump, up 244% to Rs 50 crore with margin expanding to 13% from 4%, points to cost management amplifying the advertising gain rather than the ad growth alone explaining the profitability swing.

Hindi Outperforming English, Again

Hindustan, HT Media's Hindi print title, grew advertising revenue 20% year-on-year to Rs 139 crore, outpacing the English portfolio's 12% growth across Hindustan Times and Mint, continuing a pattern of the Hindi business leading the group's print advertising recovery. Sequentially, however, the picture is softer: print advertising revenue fell 6%, operating revenue dropped 12%, and operating EBITDA declined 49% quarter-on-quarter, a reminder that Q1 followed a seasonally stronger Q4 rather than sustaining its pace, even as the year-on-year comparison looks strong.

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#hindustan times#ht media#print advertising
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