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ProHance Names Gaurav Bembey Global Head Of Account Management

Ad Tribe! Bureau2 min read
The ProHance logo, for the appointment of Gaurav Bembey as global head of account management

ProHance, a workforce analytics company, has appointed Gaurav Bembey as vice president and global head of account management. He will run the account management function and work with sales on growth strategies for key customers.

  • Role: vice president and global head of account management, ProHance
  • Experience: 22 years across SaaS, e-commerce, BFSI and global operations
  • Previous companies: Birdeye, Adobe and Tata Consultancy Services
  • Track record claimed by the company: 20 to 35% improvement in gross retention from his engagement playbooks
  • Chief executive: Ankur Dhingra

What Gaurav Bembey Is Hired To Do

Turn account management into revenue. The brief is to build account-specific growth plans, strengthen customer relationships and scale the function's contribution to revenue. Chief executive Ankur Dhingra described the shift directly: account teams moving from enablers to people who drive outcomes.

The function will work closely with customer champions inside client companies, and Bembey joins a leadership team that includes Nirav Rawell, Ankit Chaturvedi and Ankur Aggarwal.

Bembey's record is in exactly that kind of work, building engagement models that move customers from reactive to proactive relationships. The retention figure attached to it is the company's claim, and a strong one for a SaaS business, where keeping a customer is cheaper than winning one.

The Product Context Is The Interesting Part

ProHance sells what it calls a productivity control room: software that measures how work gets done across an enterprise. The company's framing of the moment is that workforces now include AI agents alongside employees and contingent workers, and that measuring productivity is no longer enough without knowing how to act on it.

That makes the account manager's job harder and more valuable. Explaining what a productivity metric means is one conversation when the workforce is human; it is another when part of it is software. ProHance is at prohance.ai. More people.

#saas#revenue leadership#leadership moves#prohance
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