Hansveen Kaur Joins Vikram Solar As Head Of Marketing

Hansveen Kaur, Head of Marketing at Vikram Solar

Hansveen Kaur has joined Vikram Solar as Head of Marketing.

New role: Head of Marketing, Vikram Solar
Previous role: Vice President, Brand Marketing at eGenome.ai
Other past roles: Head of Brand Management & Digital Marketing at Voltas Beko; multiple leadership roles at Momspresso; marketing roles at Ingersoll Rand/Trane, Videocon Industries and LG Electronics India
Experience: Nearly two decades across B2B and consumer-facing brands
Other role: Board Advisor at the Indian Influencer Governing Council (IIGC)

A Career Built Across Categories

Kaur's marketing career spans consumer electronics, content platforms and B2B industrial brands, including a stint at Voltas Beko where she led work on the brand's "Trust Transparency" campaign, which won at the ACEF Global Customer Engagement Awards. She has also held multiple leadership positions at content platform Momspresso, spanning brand solutions and business leadership.

Speaking about the move, Kaur said, "After spending years building brands across diverse categories, this marks the beginning of a new chapter, one where the craft of brand building meets an industry that is shaping the future."

Moving Into Renewable Energy

The appointment places Kaur inside India's renewable energy manufacturing sector, a category still building out the kind of brand and marketing infrastructure more mature consumer categories already have. Her background spanning both large consumer electronics brands and B2B industrial marketing lines up with the dual audience, trade and end consumer, that a solar manufacturer like Vikram Solar has to speak to.