Eureka Forbes Launches 'Ghar Ka New Favourite' Campaign With Shraddha Kapoor
Eureka Forbes has launched 'Ghar Ka New Favourite', a campaign featuring Shraddha Kapoor for the Forbes SmartClean Robotic Vacuum Cleaner.
- Brand: Eureka Forbes
- Campaign: "Ghar Ka New Favourite"
- Face of the campaign: Shraddha Kapoor
- Product: Forbes SmartClean Robotic Vacuum Cleaner
- Key technology: LiDAR 3.0 AI Navigation, AI Tru-Visual obstacle detection, automatic dust emptying, mop washing and hair-cutting technology
- Price: Starts at ₹20,499, with the flagship model featuring a Fully Automatic Cleaning Station priced at ₹76,499
- Availability: Eureka Forbes' website, leading e-commerce platforms, and retail stores across India
Built On A Familiar Indian Household Tension
The campaign is built on the insight that Indian households want a chackachak clean home but not the daily effort of maintaining one. Forbes SmartClean is positioned to close that gap, taking over routine cleaning with AI-powered navigation and self-maintenance so the upkeep does not fall on the household.
Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes, said, "Indian homes are dynamic and constantly bustling with family members moving around, children at play, and changing routines, leaving little time for everyday cleaning. As consumers increasingly adopt smart home solutions, they are looking for technology that seamlessly adapts to the way they live. Through 'Ghar Ka New Favourite', Forbes SmartClean is positioned as an intelligent cleaning companion that effortlessly navigates around people and furniture while keeping homes chackachak clean with minimal intervention. The campaign reflects our commitment to delivering smart, hands-free solutions that make everyday living easier and give families more time for what matters most."
Designed Around The Specifics Of Indian Homes
Forbes SmartClean maps the home using LiDAR 3.0 AI Navigation for systematic cleaning while its AI Tru-Visual obstacle detection lets it navigate around furniture and people. It claims 99.9% dirt vacuuming, along with automatic dust emptying, mop cleaning and hair-cutting technology built into the hands-free cleaning cycle.
The range also includes germ-free wet mopping, with the mop automatically washed in 50°C hot water and dried with 60°C hot air after every cycle, alongside Mop Extend Technology and extra-long corner brushes aimed at edges and hard-to-reach spaces in Indian homes.
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