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✦Measuring Creative When The Variants Are Infinite✦What Does Success In Advertising Actually Look Like?✦Amazon Puts The ‘Great’ Back In The Great Khali✦Yogesh Mulgaonkar Takes HUL’s Beauty And Wellbeing Finance✦Conrad D’Souza Joins Capital Small Finance Bank’s Board✦Foodstrong has signed actor Sara Ali Khan as its brand ambassador✦ZEE5 Turns Its Back Catalogue Into A Swipe Feed✦FSSAI Orders A Recall Of One Everest Cumin Batch✦mCaffeine Sends An FIR Interrogation To Goa✦Claude Starts Running Inference Inside India✦Apple Removes Bitchat From The India App Store✦What Retail Media Did To The Indian Media Plan✦Measuring Creative When The Variants Are Infinite✦What Does Success In Advertising Actually Look Like?✦Amazon Puts The ‘Great’ Back In The Great Khali✦Yogesh Mulgaonkar Takes HUL’s Beauty And Wellbeing Finance✦Conrad D’Souza Joins Capital Small Finance Bank’s Board✦Foodstrong has signed actor Sara Ali Khan as its brand ambassador✦ZEE5 Turns Its Back Catalogue Into A Swipe Feed✦FSSAI Orders A Recall Of One Everest Cumin Batch✦mCaffeine Sends An FIR Interrogation To Goa✦Claude Starts Running Inference Inside India✦Apple Removes Bitchat From The India App Store✦What Retail Media Did To The Indian Media Plan
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Halftone collage of an ornate chandelier of bare bulbs glowing in darkness, marking the Happydent Palace commercial
Campaigns That Built India

How Happydent's Palace Lit a Kingdom With Teeth

Aug 31, 2026

Halftone collage of a chilled glass soft-drink bottle beaded with condensation, marking the Thanda Matlab Coca-Cola campaign
Campaigns That Built India

How Thanda Matlab Coca-Cola Annexed a Hindi Word

Aug 29, 2026

Abhishek Mathur, director of digital buying at Publicis Groupe
People

Abhishek Mathur Promoted To Director Of Digital Buying At Publicis

Aug 28, 2026

Parikshit Sharma, regional director for Southeast Asia at Bloomingdale Public Relations
People

Parikshit Sharma Takes Bloomingdale PR Into Southeast Asia

Aug 28, 2026

The new leadership appointments at Creator18
People

Creator18 Builds Out Its Leadership Under Anurag Iyer

Aug 28, 2026

Rannvijay Singha, who has joined hydration brand No Secrets as a shareholder, in a dark suit and tie against a beige backdrop
Brands

No Secrets Enters India With Rannvijay Singha As A Shareholder

Aug 28, 2026

A halftone paper cutout of a paper crown and a megaphone on a flat coloured background
News

EMOMEE Hands Maars Communicates Its India Communications

Aug 28, 2026

The Minimalist wordmark in white on a hot pink background
News

The Minimalist Deepens Its AFC Furniture Solutions Mandate

Aug 28, 2026

The Bluesky butterfly logo and wordmark in white on a blue background
News

Bluesky Triples Its Video Limit To Ten Minutes

Aug 28, 2026

The Sony Sports Network logo on a black background
News

Sony Puts Six Former India Players In The Women’s Asia Cup Box

Aug 28, 2026

The ANAROCK ARC logo, with arc set in a pink and purple gradient on a black background
News

Anarock Launches ARC, An Agency Built Around Its Lead Engine

Aug 28, 2026

A frame from the Kissht campaign film, Sachin Tendulkar mid-hiccup holding a glass of water
Campaigns

Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears

Aug 28, 2026

Sidharth Malhotra holding an MMTC-PAMP gold bar in the Purest And More campaign visual
Campaigns

MMTC-PAMP Makes Sidharth Malhotra The Face Of Purest And More

Aug 28, 2026