Your Daily Dose of Ad World Buzz
Latest
✦Abhishek Mathur Promoted To Director Of Digital Buying At Publicis✦Parikshit Sharma Takes Bloomingdale PR Into Southeast Asia✦Creator18 Builds Out Its Leadership Under Anurag Iyer✦What Happens To AI Search Advertising?✦What Happens When The Intern Knows The Tool Better Than The Creative Director?✦No Secrets Enters India With Rannvijay Singha As A Shareholder✦EMOMEE Hands Maars Communicates Its India Communications✦The Minimalist Deepens Its AFC Furniture Solutions Mandate✦Bluesky Triples Its Video Limit To Ten Minutes✦Sony Puts Six Former India Players In The Women’s Asia Cup Box✦Anarock Launches ARC, An Agency Built Around Its Lead Engine✦Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears✦Abhishek Mathur Promoted To Director Of Digital Buying At Publicis✦Parikshit Sharma Takes Bloomingdale PR Into Southeast Asia✦Creator18 Builds Out Its Leadership Under Anurag Iyer✦What Happens To AI Search Advertising?✦What Happens When The Intern Knows The Tool Better Than The Creative Director?✦No Secrets Enters India With Rannvijay Singha As A Shareholder✦EMOMEE Hands Maars Communicates Its India Communications✦The Minimalist Deepens Its AFC Furniture Solutions Mandate✦Bluesky Triples Its Video Limit To Ten Minutes✦Sony Puts Six Former India Players In The Women’s Asia Cup Box✦Anarock Launches ARC, An Agency Built Around Its Lead Engine✦Kissht Gives Sachin Tendulkar The Hiccups Every Time A Loan Clears
People

Abhishek Mathur Promoted To Director Of Digital Buying At Publicis

Ad Tribe! Bureau2 min read
Abhishek Mathur, director of digital buying at Publicis Groupe

Publicis Groupe has elevated Abhishek Mathur to director of digital buying, a step up from his previous role as associate director in the same function.

  • Group: Publicis Groupe, Mumbai
  • Previous role: associate director, digital buying
  • Earlier employers: Mindshare, OMD Worldwide, Performics.Convonix and Cybage
  • Began as a Google AdWords analyst
  • Recognised as a LinkedIn Top Digital Marketing Voice and awarded the Spotlight Award at Publicis Groupe India

The Route Abhishek Mathur Took

Mathur announced the promotion on LinkedIn, writing that he was happy to share he had been promoted to director of digital buying at Publicis Groupe.

His record runs across the digital and media ecosystem, at Mindshare, OMD Worldwide, Performics.Convonix and Cybage, having started as a Google AdWords analyst. That opening line is worth noting. A decade ago the search analyst sat well below the media planner in an agency’s hierarchy, and now the person who understands auctions runs the buying.

What A Digital Buying Director Actually Controls

His work at the group has included digital marketing and connected TV initiatives, with a stated focus on digital marketing, new business partnerships and revenue generation.

Connected TV is the reason a promotion in this function reads as significant rather than routine. It is the one place where the old television budget and the programmatic buying stack meet, and getting it right requires someone fluent in the auction mechanics rather than in gross rating points.

Promoting From Inside

The elevation gives Mathur a broader mandate in digital buying at the group, adding to its leadership depth in digital media.

Media agencies have been buying senior digital talent from each other for years, at a premium. Promoting an associate director who already knows the group’s clients and its trading relationships is cheaper and, on the evidence of how often lateral hires leave inside two years, frequently the safer call.

More on Ad Tribe People.

#Publicis Groupe#people movement#Programmatic#digital media#Media Agency
Follow Ad Tribe

Advertisement

Ad Tribe Outlook 2026, an independent study of the state of advertising today. Take the survey.