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News

Sony Puts Six Former India Players In The Women’s Asia Cup Box

Ad Tribe! Bureau2 min read
The Sony Sports Network logo on a black background

Sony Sports Network and Sony LIV have named their expert panel and commentary line-up for the ACC Women’s Asia Cup 2026, which runs from 28 August to 13 September.

  • Expert panel: Mithali Raj, Anjum Chopra, Veda Krishnamurthy, Reema Malhotra, Niranjana Nagarajan, Sunitha Anand
  • Also on the panel: W.V. Raman, former India women’s team coach
  • Commentary in five languages: English, Hindi, Tamil, Telugu, Kannada
  • Studio show: Extraaa Innings, carrying pre-match, mid-innings and post-match
  • Carried across Sony Sports Network and Sony LIV

What Sony Sports Network Signals With Five Languages

English, Hindi, Tamil, Telugu and Kannada is a full regional build, not a token second feed.

Regional commentary is expensive and gets commissioned only where a broadcaster expects the audience to justify it. Applying that to a women’s tournament is a commercial judgement rather than a gesture, and it is the most concrete evidence in this announcement of where Sony thinks the audience now is.

A Panel Built From Players, Not Presenters

Mithali Raj and Anjum Chopra are both former India captains, Chopra an ICC Hall of Famer, and the panel runs deep into recent internationals with Veda Krishnamurthy, Reema Malhotra, Niranjana Nagarajan and Sunitha Anand.

Women’s cricket broadcasting spent years staffed by people who had never played the women’s game, and it showed in coverage that explained rather than analysed. A box this full of internationals changes what the commentary is able to say, particularly on field settings and match-ups.

The Fixture Everyone Is Selling

Sony says Extraaa Innings will serve as the central studio, covering player match-ups, tactical analysis and key storylines including the India-Pakistan encounter.

Naming that fixture in a commentary announcement is not accidental. It is the inventory that funds the rest of the tournament, and the five-language build is affordable in part because one match will carry a disproportionate share of the advertising.

More on Ad Tribe News.

#sports broadcasting#digital media#Streaming#cricket#sony sports network
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