Your Daily Dose of Ad World Buzz
Latest
✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard✦Abhik Banerjee Joins Wavemaker India To Lead The West Region✦Devanshi Shah Named Head Of Marketing At Beyond Snack✦Why Craft Becomes More Valuable As Generation Gets Cheaper✦Ashish Shrivastava Joins Radico Khaitan As Chief Information Officer✦How Storyboards Become Animatics✦How Do Young Creatives Develop Taste When AI Does The Making✦Varun Alagh, Who Turned a Parenting Problem Into Mamaearth✦Are Clients Getting Too Involved In The Creative Process✦Apple Unveils iPhone 18 Pro With Variable Aperture And 2nm A20 Pro Chip✦Suno Launches v6 Models With Warner Music Group And BMG✦Swiggy's Toing Reaches 33 Million Weekly Users In Its First Year✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard✦Abhik Banerjee Joins Wavemaker India To Lead The West Region✦Devanshi Shah Named Head Of Marketing At Beyond Snack✦Why Craft Becomes More Valuable As Generation Gets Cheaper✦Ashish Shrivastava Joins Radico Khaitan As Chief Information Officer✦How Storyboards Become Animatics✦How Do Young Creatives Develop Taste When AI Does The Making✦Varun Alagh, Who Turned a Parenting Problem Into Mamaearth✦Are Clients Getting Too Involved In The Creative Process✦Apple Unveils iPhone 18 Pro With Variable Aperture And 2nm A20 Pro Chip✦Suno Launches v6 Models With Warner Music Group And BMG✦Swiggy's Toing Reaches 33 Million Weekly Users In Its First Year
People

Ashish Shrivastava Joins Radico Khaitan As Chief Information Officer

Ad Tribe! Bureau2 min read
Ashish Shrivastava, joining Radico Khaitan as chief information officer to lead the spirits company's AI-led digital transformation

Ashish Shrivastava has joined Radico Khaitan as chief information officer, where he will lead the spirits company's AI-led digital transformation.

  • Role: chief information officer, Radico Khaitan
  • Brief: AI-led digital transformation and the company's next phase of digital growth
  • Experience: more than 25 years across six or seven industries
  • Sectors: banking, e-governance, retail, media, technology and manufacturing

What Ashish Shrivastava Has Run Before

The list is unusually operational for a CIO hire. He has led payment process transformation across more than 90 global banks, smart city and government service automation, operations spanning over 75,000 ATMs and 20,000 retail outlets, media transformation programmes, and operations across 55 manufacturing plants.

The organisations behind that run include Financial Software and Systems, the Punjab State e-Governance Society under the Department of Governance Reforms and Public Grievances, CMS Infosystems, Allied Blenders and Distillers, Reliance Retail, Future Group India, Radio One with the Midday and BBC group, the Times of India group and Radio Mirchi.

Why A Spirits Company Wants That Particular Resume

Allied Blenders and Distillers is the tell. He has already run technology inside an Indian spirits business, which means arriving at Radico Khaitan without needing the first six months to learn how excise, state-by-state distribution and a route to market that changes at every border actually work.

The rest of it matters for a different reason. A company that has grown at roughly 20 per cent compound over five years to a market capitalisation above sixty thousand crore rupees is past the point where digital work is a project. It is a factory, a supply chain and a distributor network at once, and the person hired to put AI into it is being asked to do so across all three. Someone who has run 55 plants and 20,000 outlets has seen what breaks when a model meets an operation.

The brief is stated as AI-led growth rather than digital modernisation, which is a more specific instruction than most CIO appointments carry. More appointments.

#Radico Khaitan#Digital Transformation#people moves#Ashish Shrivastava#Chief Information Officer
Follow Ad Tribe

Advertisement

Ad Tribe Outlook 2026, an independent study of the state of advertising today. Take the survey.