WPP Wins Waymo's Media Business Across North America And EMEA
WPP has been appointed as the media agency for Waymo, Alphabet's autonomous driving business, across North America and the Europe, Middle East and Africa region, adding another high-profile technology client to its portfolio.
- Agency: WPP Media
- Client: Waymo, Alphabet's autonomous driving business
- Scope: media strategy, planning and buying across North America and EMEA
- Also: supporting Waymo's expansion into several of its first international markets
A Global Push For Autonomous Mobility
The partnership comes as Waymo ramps up its global marketing efforts. Alongside its international expansion plans, the company is also understood to be conducting a creative agency review for its first-ever Super Bowl advertising campaign, signalling a broader push to build consumer awareness of autonomous mobility. The identity of the incumbent media agency could not be immediately established.
Suzanne Philion, Chief Marketing Officer at Waymo, said the company is focused on making autonomous transportation a familiar part of everyday life as it expands into new markets, adding that WPP's global capabilities would help strengthen Waymo's connection with local communities while supporting its ambition to become the world's most trusted autonomous driving service.
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