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Shikha Poddar Joins Arena Media as Senior Business Director

Ad Tribe! Bureau1 min read
Shikha Poddar, Senior Business Director at Arena Media

Shikha Poddar has joined Arena Media as Senior Business Director, having taken up the role in May this year according to her LinkedIn profile. She joins from WPP Media, where she was Senior Director Strategy.

  • Appointee: Shikha Poddar
  • Role: Senior Business Director, Arena Media
  • Joined: May 2026
  • Previously: Senior Director Strategy, WPP Media, October 2024 to May 2026
  • Earlier: EssenceMediacom

A Strategy Background Moving Into a Business Role

The shift in title, from a strategy-focused role at WPP Media to a business director position at Arena Media, points to a move from planning and thinking work toward client and account leadership, which is a common progression for media strategists building toward broader commercial responsibility.

Her time at WPP Media ran just under two years, from October 2024 to May 2026, following an earlier stint at EssenceMediacom, another agency inside the WPP Media network. The move to Arena Media, part of Havas Media Network India, takes her across holding companies rather than within one, which the same day's news of Arena Media's win of the Keo Karpin mandate suggests is an agency currently adding both accounts and senior talent.

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#Arena Media#Havas Media Network India#Shikha Poddar#WPP Media