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Parul Budhiraja Joins Ogilvy As Executive Vice President

Ad Tribe! Bureau1 min read
Parul Budhiraja, executive vice president at Ogilvy

Parul Budhiraja has joined Ogilvy as executive vice president. She returns to a full-time agency role after two years working as a fractional chief marketing officer and strategy consultant.

  • Role: executive vice president, Ogilvy, from September 2026
  • Previously: fractional CMO and strategic consultant, including as principal strategist at Branduits
  • Before that: general manager, Cheil India, from 2021 to 2024, including Samsung's live commerce work
  • Earlier: vice president, Contract India, working on Bata and Droom; also Mudra and Grey
  • Education: MICA

Where Parul Budhiraja Has Worked

Across the agency map. She began in strategy and planning at Mudra, on brands such as Livon and Wrigley's, and at Grey, on regional planning for Allianz. At Contract India she worked on Bata and Droom, and at Cheil India she worked on Samsung, including its live commerce programme.

For the last two years she worked independently as a fractional CMO and strategy consultant for brands including Jewell Paints, SRHU and Vetic, which gave her the client's view of the agency relationship before she crossed back.

What The Move Signals

Fractional CMOs have become a common route for senior strategists who want to work closer to the business. Coming back from that side into an agency EVP role is less common, and brings a planner who has recently had to answer for results rather than only recommend them. Ogilvy has not set out her remit publicly.

Ogilvy's work is at ogilvy.com. More people.

#agency leadership#ogilvy#Parul Budhiraja
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