Kapiva Buys A Weekly Segment On Kaun Banega Crorepati To Talk About Blood Sugar
Kapiva has partnered Kaun Banega Crorepati 18 for a 12-week association built around a weekly segment on blood sugar health. The segment, Sawaal Diabetes Ka, Jawaab Sehat Ka, began on 22 September 2026.
- Brand: Kapiva. Product: Dia Free Juice
- Show: Kaun Banega Crorepati, season 18
- Format: a weekly segment, Sawaal Diabetes Ka, Jawaab Sehat Ka, running 12 weeks from 22 September
- For viewers: cash prizes, goodies and Kapiva discounts through a question and answer format
- Partnership enabled by: Prachar Communications
- Product: a herbal formulation of 11 standardised herbs including karela, jamun and gudmar
Why Kapiva Is On Kaun Banega Crorepati
Because the format and the message are the same shape. The show is built on asking a question and paying for the right answer, and the brand wants to ask questions about blood sugar. Borrowing the mechanic rather than buying a spot around it is the difference between an integration and an advertisement.
Ameve Sharma, founder and chief executive of Kapiva, said Dia Free has become one of the company's most trusted products because it addresses a health concern that affects millions of Indian families.
Rakshit Jain, director of Prachar Communications, said the strength of the partnership lies in the intersection of relevance, reach and engagement, and that the show has been part of Indian households for generations.
What Kapiva Says About The Product
The company describes Dia Free Juice as a herbal formulation of 11 standardised traditional herbs, says it has been trusted by more than 10 lakh consumers, and says it has been clinically evaluated with multiple layers of quality and safety testing. Those are the company's own descriptions.