India's Ad Revenue Forecast to Grow 8.8% This Year as TV Advertising Declines
India's ad revenue is forecast to grow 8.8% this year, with digital, commerce and AI-led formats driving the momentum, even as total TV advertising is expected to decline 6.8%.
- Overall India ad revenue growth forecast: 8.8% this year
- TV advertising: forecast to decline 6.8%
- Growth drivers cited: digital, commerce and AI-led ad formats
A Widening Gap Between Overall Growth and TV's Decline
An 8.8% overall growth forecast alongside a 6.8% decline in television specifically means digital, commerce and AI-led formats aren't just growing, they're growing fast enough to more than offset a meaningfully shrinking legacy medium and still push the total market up. That gap is a sharper signal than either figure alone: it points to a genuine structural reallocation of ad budgets away from television rather than simply new incremental spend layering on top of a stable base.
What "AI-Led Formats" Signals About Where Growth Concentrates
Naming AI-led formats specifically as a growth driver, alongside the more established digital and commerce categories, reflects how quickly AI-powered targeting, creative generation and campaign optimisation tools have moved from experimental budget lines to a recognised category shaping where marketers actually allocate spend. For media owners and agencies still heavily dependent on television revenue, a forecast this stark is less a warning about a distant future and more a description of a reallocation that appears to already be well underway this year.
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