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India's Ad Revenue Forecast to Grow 8.8% This Year as TV Advertising Declines

Ad Tribe! Bureau1 min read
Illustration marking India's ad revenue forecast amid TV advertising decline

India's ad revenue is forecast to grow 8.8% this year, with digital, commerce and AI-led formats driving the momentum, even as total TV advertising is expected to decline 6.8%.

  • Overall India ad revenue growth forecast: 8.8% this year
  • TV advertising: forecast to decline 6.8%
  • Growth drivers cited: digital, commerce and AI-led ad formats

A Widening Gap Between Overall Growth and TV's Decline

An 8.8% overall growth forecast alongside a 6.8% decline in television specifically means digital, commerce and AI-led formats aren't just growing, they're growing fast enough to more than offset a meaningfully shrinking legacy medium and still push the total market up. That gap is a sharper signal than either figure alone: it points to a genuine structural reallocation of ad budgets away from television rather than simply new incremental spend layering on top of a stable base.

What "AI-Led Formats" Signals About Where Growth Concentrates

Naming AI-led formats specifically as a growth driver, alongside the more established digital and commerce categories, reflects how quickly AI-powered targeting, creative generation and campaign optimisation tools have moved from experimental budget lines to a recognised category shaping where marketers actually allocate spend. For media owners and agencies still heavily dependent on television revenue, a forecast this stark is less a warning about a distant future and more a description of a reallocation that appears to already be well underway this year.

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