Your Daily Dose of Ad World Buzz
Latest
✦Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions✦Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access✦Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal✦Hyundai Appoints Bodhi Thakur As Global Communications Head✦PR Companion Wins PR Mandate For digiCloud Solutions✦YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization✦Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia✦The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk✦JioHotstar's Kapilesh Prakash Appointed Head - Ad Sales (LCS), Digital At Sony LIV✦Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq✦SLMG Beverages Onboards Lagan Shastri As CEO✦Anand Lakshmanan Appointed Chief Business Officer At Xtreme Media✦Xiaomi India Launches Mijia To Expand Its Smart Home Ambitions✦Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access✦Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal✦Hyundai Appoints Bodhi Thakur As Global Communications Head✦PR Companion Wins PR Mandate For digiCloud Solutions✦YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization✦Ricky Chanana Appointed Senior VP - Commercial, Omnicom Media Asia✦The Bull That Bowed: Inside Alpha Bull Rum's Open Letter To Old Monk✦JioHotstar's Kapilesh Prakash Appointed Head - Ad Sales (LCS), Digital At Sony LIV✦Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq✦SLMG Beverages Onboards Lagan Shastri As CEO✦Anand Lakshmanan Appointed Chief Business Officer At Xtreme Media
News

Disney And Hulu Deepen Video Podcast Push With iHeartMedia Deal

Ad Tribe Editorial1 min read
A podcast microphone beside a streaming play button, connected by a broadcast wave

Disney+ and Hulu are deepening their push into video podcast content through a new partnership with iHeartMedia, with titles launching from 14 August 2026.

  • Disney+ title: "Pod Meets World," tapping into the Boy Meets World fan community
  • Hulu titles: "Desperately Devoted," "Fake Doctors, Real Friends with Zach and Donald," "StraightioLab" and "Thanks Dad with Ego Nwodim"
  • Shared launch title: "Hey Jonas!," a Jonas Brothers podcast, launching first across both platforms
  • Financial terms: Not disclosed

Betting On Built-In Fan Communities

The partnership taps into established fan communities around franchises including Boy Meets World, Desperate Housewives and Scrubs, as streaming services compete for creator-led programming. iHeartMedia says it reaches nine of ten Americans monthly and positions itself as the leading US podcast publisher.

More on Ad Tribe News.

#Disney#Hulu#iHeartMedia#Podcasting
Follow Ad Tribe