Your Daily Dose of Ad World Buzz
Latest
✦What A Creator Owes A Brand When A Post Goes Wrong✦What Generated Advertising Does To The Rules On Children✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label✦Turtle Wax Gives Ashutosh Saxena India And ASEAN✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip✦Cummins India Hands The Managing Director Role To Gbile Adewunmi✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports✦What A Creator Owes A Brand When A Post Goes Wrong✦What Generated Advertising Does To The Rules On Children✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label✦Turtle Wax Gives Ashutosh Saxena India And ASEAN✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip✦Cummins India Hands The Managing Director Role To Gbile Adewunmi✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports
News

DeafCareers Launches Pledge To Hire, Asking Companies To Open Their Doors To Deaf Talent

Ad Tribe! Bureau2 min read
The DeafCareers.in logo, for its Pledge to Hire campaign during International Week of Deaf People

DeafCareers.in has launched Pledge to Hire, a campaign asking companies across India to commit to considering skilled Deaf candidates for suitable roles. It was announced in Gurugram on 22 September 2026, during International Week of Deaf People.

  • Organisation: DeafCareers.in, an initiative of the Kanav Chopra Foundation
  • Campaign: Pledge to Hire
  • Line: Awareness Starts Conversations. Hiring Creates Change.
  • Timing: International Week of Deaf People, 21 to 27 September 2026
  • Asks: HR leaders, business leaders and organisations to take the pledge, share it and explore hiring Deaf talent
  • Open to: companies, HR leaders and individuals

What The DeafCareers Pledge Asks For

A step past awareness. The pledge asks employers to commit to considering skilled Deaf candidates for suitable roles across their businesses, and to take the conversation into their own HR teams. DeafCareers.in connects Deaf candidates with employers and supports them with skill workshops, interview preparation and workplace-readiness programmes, so a company that signs up has somewhere to start.

Sahil Chopra, founder and director of DeafCareers, said awareness is important but does not change lives on its own; employment does. The pledge, he said, is a simple invitation to companies to look beyond the barriers and look at the talent, because there are skilled, committed and capable people in the Deaf community ready to build careers.

Why It Is Framed As A Pledge

Diversity and inclusion commitments are common in corporate India; hiring numbers behind them are less so. A pledge is a small, public promise, and the campaign line is written to make the gap between talking and hiring hard to ignore. Chopra put the arithmetic plainly: one company hiring one person creates one career, and many companies doing it create a much bigger change.

The timing is deliberate. The World Federation of the Deaf observes International Week of Deaf People from 21 to 27 September, and DeafCareers says it does not want this to be just another awareness week but a starting point for conversations between HR teams and Deaf talent.

Companies and individuals can take the pledge at deafcareers.in. More news.

#Cause Marketing#DeafCareers#Disability Inclusion#Inclusive Hiring
Follow Ad Tribe