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Dario Vitale Becomes Creative Director Of Emporio Armani And Giorgio Armani Accessories

Ad Tribe! Bureau2 min read
Dario Vitale, new creative director of Emporio Armani and Giorgio Armani Accessories

The Armani Group has appointed Dario Vitale creative director of Emporio Armani and Giorgio Armani Accessories, with immediate effect. The group says he is the first person from outside the Armani family to hold the role.

  • Role: creative director, Emporio Armani and Giorgio Armani Accessories
  • Effective: immediately, announced 16 September 2026
  • Previously: 15 years at Miu Miu, then creative director of Versace in 2025
  • Welcomed by: Silvana Armani, head of womenswear design, and Leo Dell'Orco, head of menswear design
  • Group leadership: Giuseppe Marsocci, chief executive and managing director

What Dario Vitale Takes On

Two briefs at once. Emporio Armani is the group's younger, broader line, which Silvana Armani and Leo Dell'Orco described as born as a space of freedom, experimentation and energy. Giorgio Armani accessories is the growth opportunity; Marsocci called it exactly that, and called Emporio a brand of strategic relevance to the group and its partners around the world.

Vitale's own framing leaned on continuity. He spoke of an unmistakable design language and a heritage that shaped fashion history, and of building on that foundation rather than replacing it.

Why An Outside Appointment Matters Here

Armani was built as a founder-led house with its design authority kept close. The founder, Giorgio Armani, died in September 2025, and the design leadership since has stayed with Silvana Armani and Dell'Orco. Bringing in an external creative director is the first visible step in widening that circle.

Choosing Emporio for it is sensible. The mainline Giorgio Armani collection carries the founder's signature most directly; Emporio has always had permission to move faster, which makes it the natural place for a new voice.

The Question Of The Short Versace Tenure

Vitale's Versace appointment in 2025 ended within the year, after a single collection. Houses are learning that a creative director needs time to build a language, and that the market rarely gives it. Armani's advantage is structure: Vitale arrives into a group where the family designers remain in place, rather than being asked to reinvent a house alone.

The group's collections are at armani.com. More people.

#Creative Leadership#Fashion#Dario Vitale#Armani Group
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