Shashi Sinha, a seasoned leader in the advertising and media landscape, has announced the launch of OMARK Media Solutions—a next-generation Digital Out-Of-Home (DOOH) media company aimed at redefining how luxury brands engage audiences in physical spaces.
Backed by a legacy of driving advertising revenues at major Indian airports, Sinha steps into this new venture with a clear mission: to build tech-powered media spaces that offer strategic, high-impact ad placements tailored for high-end brands.
A Vision Rooted in Precision and Presence
OMARK Media Solutions isn’t just another player in the OOH (Out-of-Home) market. Instead, it positions itself as a media innovation company, blending design, technology, and strategy to create digital environments that resonate with elite audiences.
Sinha, who most recently served as Chief Business Officer at Laqshya Media, managed advertising at key airports including Hyderabad, Cochin, and Noida. Before that, at Adani Airports, he led advertising strategy across six major Indian airports—experience that deeply informs OMARK’s consumer-first philosophy.
“OMARK Media is about creating meaningful opportunities for luxury brands to engage audiences where they naturally gather,” said Shashi Sinha, Co-founder and Executive Director of OMARK Media Solutions. “We’re building premium ad environments that are driven by data, design thinking, and audience behavior.”
Introducing the Concept of “Media Around Life”
The heart of OMARK Media’s strategy is a simple yet powerful idea—“Media Around Life.”
Rather than interrupt audiences, the company aims to integrate brand storytelling into the environments where people live, move, and interact—think airports, luxury malls, premium business districts, and other high-traffic touchpoints.
“Out-of-home media isn’t about catching attention—it’s about being present where your audience already is,” added Sinha. “We believe in aggregating high-value audiences through contextual placements that align with daily life moments.”
A Leadership Team Built for Scale and Innovation
OMARK Media is part of M/S AG Concepts, founded by Arunangsu Ghosh, a media strategist, technologist, and former Country Head of Clear Channel India. Together, Ghosh and Sinha bring a deep understanding of DOOH’s evolving landscape and a bold vision to modernize how outdoor media speaks to upscale, niche audiences.
Their combined expertise in luxury branding, digital transformation, and real-world media allows OMARK to deliver customizable, intelligent ad solutions for marketers seeking to stand out.
Tailoring the Future of Outdoor Advertising
With a sharp focus on tech-enhanced OOH, OMARK Media plans to roll out data-backed, location-specific media formats that make every brand interaction feel intentional. From digital installations in airports to dynamic content mapping across lifestyle hubs, OMARK is building a platform that offers measurable impact and real-world relevance.
As the DOOH market in India continues to evolve, especially among premium audiences, OMARK Media Solutions enters the space with the tools, talent, and timing to lead.
Final Word
In a world where attention is fleeting and audiences are constantly on the move, OMARK Media Solutions reimagines outdoor advertising as a seamless part of modern life. With “Media Around Life” at its core, this launch marks not just the start of a company—but the start of a new conversation between brands and the spaces we live in.
