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Reliance Brands Brings Kim Kardashian's SKIMS To India

Ad Tribe Editorial1 min read
A shopping bag and storefront outline representing SKIMS' entry into India through Reliance Brands

Reliance Brands Limited has entered an exclusive partnership to bring SKIMS, the shapewear and apparel label founded by Kim Kardashian and Jens Grede, to India.

  • Store rollout: First SKIMS stores to open in Delhi and Mumbai, as part of a phased expansion
  • Channels: Reliance Brands will operate SKIMS across both physical and digital channels in India
  • Category: Women's underwear, shapewear, loungewear and menswear, with a focus on fit and technical innovation
  • Global context: The India launch follows recent SKIMS store openings in London and Dubai, with Hong Kong and Seoul planned next

SKIMS' Next Stop In A Global Retail Push

The partnership marks SKIMS' entry into India, one of the world's fastest-growing premium and luxury retail markets, and extends a run of international launches for the brand since its 2019 founding. For Reliance Brands, the deal adds another global label to a portfolio built on exclusive India tie-ups with international fashion and lifestyle names.

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#Fashion Retail#Reliance Brands#SKIMS
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