Rajiv Rajagopal Named Senior VP, Advanced TV At WPP Media
Rajiv Rajagopal has been elevated to Senior Vice President, Advanced TV at WPP Media.
- Elevated: Rajiv Rajagopal
- New role: Senior Vice President, Advanced TV, WPP Media
- Joined WPP Media: 2016, as Business Group Head
- Experience: more than 15 years across radio, broadcast television and digital media
- Previously: Star India, Red FM and Radio Mirchi (Times Group)
Building Out Advanced TV
In the new role, Rajagopal will lead WPP Media's Advanced TV mandate in India, with the brief of taking it forward as a core pillar of the company's Media Solutions business.
Writing about the move on LinkedIn, Rajagopal said he will be responsible for defining and executing WPP Media's Advanced TV strategy for India, which includes advancing audience planning, addressability, measurement and accountability standards for connected TV. He added that the role will also involve building category-defining solutions with platforms, broadcasters and advertisers, alongside driving research-led thought leadership in the space.
A Decade At WPP Media
Rajagopal joined WPP Media in 2016 as Business Group Head and has held several senior roles at the company since. Before that, he spent more than 15 years across radio, broadcast television and digital media, with stints at Star India, Red FM and Radio Mirchi, part of the Times Group.
More on Ad Tribe People.