Hershey Canada Appoints Michelle Gupta As Head Of Marketing
Michelle Gupta has joined Hershey Canada as Head of Marketing.
- Incoming: Michelle Gupta
- Role: Head of Marketing, Hershey Canada
- Previously: Brand Director, B2B & B2C Oral Care, Procter & Gamble
- Brands led at P&G: Crest and Oral-B
- Tenure at P&G: Nine years, joining as Brand Manager in 2017
From Oral Care To Snacking
Gupta joins Hershey Canada after nine years at Procter & Gamble, where she most recently served as Brand Director for the company's B2B and B2C Oral Care portfolio, leading brands including Crest and Oral-B. She joined P&G as a Brand Manager in 2017, building close to a decade of experience in brand management before making the move to Hershey's confectionery and snacking business.
Announcing the move on LinkedIn, Gupta wrote that Hershey is a place where brilliant people, a snacking powerhouse portfolio, and a genuine passion for making more moments of goodness all come together, and that she was ready to be part of it.
A Portfolio Built On Occasion And Impulse
The move brings a marketer with a decade of oral-care brand experience into a category built on very different purchase drivers, impulse, gifting and seasonal occasion rather than routine replenishment. Hershey Canada's marketing mandate spans a portfolio that spans everyday chocolate to festive and gifting formats, giving Gupta a wider canvas than a single brand line to apply the brand-building discipline she developed on Crest and Oral-B.
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