KBC Season 18 Secures Over 25 Sponsors Ahead Of Its Premiere
Kaun Banega Crorepati (KBC) Season 18 has secured over 25 sponsors ahead of its premiere on Sony Entertainment Television.
- Show: KBC Season 18, hosted by Amitabh Bachchan
- Premiere: August 10, 2026, Sony Entertainment Television
- Season theme: "Sochna Padega"
- Co-presenting sponsors: Google Gemini (first-time), Maruti Suzuki, Aditya Birla Group
- Co-powered by: UPI (NPCI), UltraTech Cement, Stable Money, PhonePe, Gowardhan Ghee
- Continuing partner: Reserve Bank of India
Google Gemini's First Turn As A Co-Presenting Sponsor
The season's sponsor list runs well over 25 names across co-presenting, co-powered-by, special-partner and associate tiers, but Google Gemini's arrival as a first-time co-presenting sponsor, alongside returning heavyweights Maruti Suzuki and Aditya Birla Group, is the one genuine change at the top table. An AI product taking a co-presenting slot on India's longest-running quiz show puts it in the same sponsorship tier as two decades-old consumer brands, a positioning bet on KBC's reach translating into mainstream AI awareness rather than a category-specific tech buy.
A Sponsor List Built Like A Cross-Section Of Indian Consumption
Beyond the top tiers, the associate list, spanning Amazon India, Kalyan Jewellers, Policy Bazaar, ITC Aashirvaad Atta, Bikaji and Zed Black Agarbatti among others, reads like a cross-section of everyday Indian consumption rather than a single-category sponsor pool. The Reserve Bank of India's continuing presence as a partner, running alongside Season 18's "Sochna Padega" theme built around applied knowledge, keeps a financial-literacy thread running through the show's sponsorship even as the newer entrants like Google Gemini and Stable Money point toward where marketers see attention shifting next.
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