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KBC Season 18 Secures Over 25 Sponsors Ahead Of Its Premiere

Ad Tribe Editorial1 min read
A television camera and studio light arranged around a rounded stage prop, on a mustard ground

Kaun Banega Crorepati (KBC) Season 18 has secured over 25 sponsors ahead of its premiere on Sony Entertainment Television.

  • Show: KBC Season 18, hosted by Amitabh Bachchan
  • Premiere: August 10, 2026, Sony Entertainment Television
  • Season theme: "Sochna Padega"
  • Co-presenting sponsors: Google Gemini (first-time), Maruti Suzuki, Aditya Birla Group
  • Co-powered by: UPI (NPCI), UltraTech Cement, Stable Money, PhonePe, Gowardhan Ghee
  • Continuing partner: Reserve Bank of India

Google Gemini's First Turn As A Co-Presenting Sponsor

The season's sponsor list runs well over 25 names across co-presenting, co-powered-by, special-partner and associate tiers, but Google Gemini's arrival as a first-time co-presenting sponsor, alongside returning heavyweights Maruti Suzuki and Aditya Birla Group, is the one genuine change at the top table. An AI product taking a co-presenting slot on India's longest-running quiz show puts it in the same sponsorship tier as two decades-old consumer brands, a positioning bet on KBC's reach translating into mainstream AI awareness rather than a category-specific tech buy.

A Sponsor List Built Like A Cross-Section Of Indian Consumption

Beyond the top tiers, the associate list, spanning Amazon India, Kalyan Jewellers, Policy Bazaar, ITC Aashirvaad Atta, Bikaji and Zed Black Agarbatti among others, reads like a cross-section of everyday Indian consumption rather than a single-category sponsor pool. The Reserve Bank of India's continuing presence as a partner, running alongside Season 18's "Sochna Padega" theme built around applied knowledge, keeps a financial-literacy thread running through the show's sponsorship even as the newer entrants like Google Gemini and Stable Money point toward where marketers see attention shifting next.

More on Ad Tribe News.

#Google Gemini#Kaun Banega Crorepati#TV Sponsorship
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