Skechers has announced Indian cricketer Jasprit Bumrah as its newest brand ambassador, further strengthening its presence in the world of sports. The fast bowler, who represents the India National Team and Mumbai Indians, will wear Skechers cricket footwear and feature in the brand’s marketing campaigns.
Bumrah on Joining Skechers
Expressing his excitement, Bumrah said:
“I joined the Skechers family as they are known for blending comfort with cutting-edge innovation. Their wide range of offerings makes it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life.”
Bumrah, who recently won the Sir Garfield Sobers Award for the 2024 ICC Men’s Cricketer of the Year, is known for his precision and skill on the field. His partnership with Skechers aligns with the brand’s focus on delivering high-performance footwear designed for athletes.
Skechers’ Growing Presence in Cricket
Skechers has been expanding its footprint in cricket, with Ishan Kishan and Yastika Bhatia already endorsing the brand’s footwear. Additionally, Skechers is the official kit sponsor of Mumbai Indians, reinforcing its commitment to the sport.
Speaking on the association, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., said:
“Jasprit Bumrah’s relentless pursuit of excellence perfectly aligns with Skechers’ commitment to innovation and performance. Having him as part of the Skechers family adds to our stellar roster of ambassadors, including Yastika Bhatia and Ishan Kishan. The Skechers Team of athletes illustrates how the signature ‘Comfort That Performs’ of Skechers Cricket footwear can help anyone’s game, no matter what level they play at. We’re excited to further elevate our journey in cricket and continue shaping the future of sports culture in India.”
Bumrah’s Impact in Cricket
Since his international debut in 2014, Bumrah has been a game-changer in world cricket. His achievements include:
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Surpassing 400 international wickets in 2024.
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Becoming the first bowler to hold the No.1 ranking across all three formats.
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Winning the 2024 World Cup, where he was named ‘Player of the Series.’
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Becoming the first Asian bowler to take five-wicket hauls in South Africa, England, and Australia in a single year (2018).
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Playing a crucial role in Mumbai Indians’ five IPL title victories.
Skechers’ Global Sports Legacy
Beyond cricket, Skechers has a strong presence in multiple sports, with athletes across disciplines endorsing the brand. In India, footballer Sunil Chhetri represents the brand, while internationally, Skechers is endorsed by footballers Harry Kane, Barış Alper Yılmaz, Mohammed Kudus, and Isco Alarcón.
The brand also has ambassadors from basketball, golf, pickleball, and baseball, including:
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Basketball: Joel Embiid, Julius Randle, Terance Mann, Norman Powell, Rickea Jackson.
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Golf: Matt Fitzpatrick, Brooke Henderson.
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Pickleball: Tyson McGuffin, Catherine Parenteau.
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Baseball: Clayton Kershaw, Aaron Nola.
A New Chapter for Skechers & Bumrah
With Bumrah joining Skechers, the brand continues its commitment to high-performance sports footwear. This collaboration not only reinforces Skechers’ position in cricket but also strengthens its global sports marketing strategy.
Bumrah’s dedication to excellence, precision, and performance makes him an ideal fit for Skechers, promising an exciting journey ahead for both the cricketer and the brand.
