L&T Finance Limited (LTF), a leading Non-Banking Financial Company (NBFC), has announced Indian cricketer Jasprit Bumrah as its new brand ambassador. This collaboration aims to expand the company’s reach and strengthen its connection with consumers.
Expanding Brand Visibility with Bumrah
As part of the partnership, Bumrah will appear in LTF’s marketing campaigns across multiple platforms, including Above The Line (ATL) and Below The Line (BTL) channels. These campaigns will highlight the company’s diverse financial products and services.
Expressing her excitement, Kavita Jagtiani, Chief Marketing Officer at L&T Finance, said:
“We are thrilled to welcome Jasprit Bumrah to the LTF family. His dedication, discipline, and excellence in cricket make him a trusted and relatable figure across India. His presence will enhance our brand visibility and help us connect with a broader audience.”
She further added, “Bumrah’s humility and strong values resonate with our company’s commitment to customer-centric financial solutions. This partnership goes beyond marketing—it’s a shared vision for growth and excellence.”
Bumrah on Partnering with L&T Finance
Sharing his thoughts on the collaboration, Jasprit Bumrah said, “I am excited to partner with L&T Finance, a brand known for its strong legacy and commitment to excellence. I look forward to being a part of this journey and contributing to its mission of financial empowerment.”
Strengthening Presence Across Urban and Rural Markets
L&T Finance provides a wide range of financial services, catering to both urban and rural consumers. Its offerings include Rural Business Finance, Farm Equipment Finance, and Two-Wheeler Finance, among others. With Bumrah as the face of the brand, the company aims to build deeper trust and expand its footprint across India.
