Haier India Backs Gujarat Titans for the 2025 T20 Season
Haier Appliances India, a leading global major appliances brand, has teamed up with Gujarat Titans as their official electronics sponsor for the Indian T20 League 2025 season.
This collaboration marks Haier’s first-ever association with a T20 team, reinforcing its Sport-o-Tainment strategy and deepening its commitment to digitally savvy consumers across India.
Boosting Brand Visibility with Cricket’s Growing Influence
Through this partnership, Haier India aims to strengthen brand visibility and foster meaningful engagement. Cricket, being the heart of Indian culture, offers the perfect stage for Haier to connect with the country’s modern, young, and entrepreneurial households.
Commenting on the association, NS Satish, President at Haier Appliances India, said:
“At Haier India, we constantly seek platforms that allow us to connect with consumers in relevant and impactful ways.
Cricket, especially the Indian T20 League, offers a massive opportunity to engage with millions of passionate fans. Our partnership with Gujarat Titans — a young, dynamic team — mirrors our own challenger spirit and growth ambition.
As we step into the Indian T20 League 2025 as the Digital Streaming Sponsor on JioHotstar, we look forward to amplifying our brand presence and building stronger bonds with India’s next-generation consumers. We wish the Gujarat Titans a thrilling and successful season.”
Gujarat Titans and Haier: A Natural Alignment of Ambitions
Both Haier India and Gujarat Titans share values of performance, bold thinking, and constant innovation.
As the tournament unfolds, the partnership promises exciting consumer activations, vibrant storytelling, and deeper engagement, showcasing Haier’s commitment to meeting evolving consumer aspirations.
With this move, Haier strengthens its positioning not just as a leader in appliances but as a brand that celebrates the spirit of modern India — vibrant, ambitious, and future-ready.
