Solar energy brand Sun King has announced acclaimed Bollywood actor Rajkummar Rao as its new brand ambassador. The move marks a strategic step towards expanding awareness and adoption of the brand’s solar-powered and energy-efficient products, especially in regions with unreliable electricity access.
A Voice for Real Impact
Rajkummar Rao’s image as a socially aware and grounded personality aligns with Sun King’s mission to make sustainable energy accessible for all.
“I’ve always believed in creating change that improves daily life,” said Rajkummar Rao. “Sun King’s products offer reliable power and peace of mind, especially for families who need it most. I’m proud to represent a brand that’s helping India shine — sustainably.”
With his wide appeal and genuine persona, Rao is expected to enhance the brand’s reach, especially among value-conscious and impact-driven consumers.
Sun King’s Vision: Sustainable Energy for Every Home
Surabhi Sharma, Head of Marketing – Asia at Sun King, emphasized the brand’s values:
“Rajkummar stands for what we believe in — trust, accessibility, and real-world solutions. Together, we’ll tell meaningful stories that reflect the hopes and needs of Indian households.”
Sahil Khanna, General Manager – Asia & Latin America, added:
“Bollywood plays a huge role in shaping public opinion. Rajkummar’s sincerity and ability to connect with real-life stories make him the ideal face of our brand. His involvement helps spotlight how solar power and efficient appliances can truly transform lives.”
What’s Ahead: Campaigns, Connections, and Clean Power
Sun King will roll out a series of customer-centric campaigns starting at the South Asia Forum for Distributed Energy in New Delhi. These campaigns will showcase the versatility of its product range — from solar lights and home systems to energy-efficient electrical appliances.
Later this year, the brand will host an exclusive meet-and-greet event with Rajkummar Rao for key distributors and partners, reinforcing its commitment to strong community and channel relationships.
About Sun King
Sun King provides solar-powered and energy-efficient products to millions of households across Asia, Africa, and Latin America. Its goal is simple yet impactful: light up homes, save energy, and empower communities through clean, affordable alternatives.
