FedEx Express, one of the world’s leading express transportation companies, has launched a new digital film in collaboration with Chennai Super Kings (CSK). Titled “The FedEx Factor – Powering Bold Business Ideas,” the campaign features cricket legends MS Dhoni, Ruturaj Gaikwad, and Ravichandran Ashwin in a tribute to India’s new generation of entrepreneurs.
A Tribute to New India’s Spirit of Innovation
More than just a commercial, the film draws a compelling parallel between the calculated determination of professional cricketers and the audacious vision of modern entrepreneurs. It celebrates the individuals who think beyond convention—those building ideas from scratch and aiming to change the game.
The narrative follows an entrepreneur whose journey reflects resilience, focus, and adaptability. Along the way, the film highlights how FedEx acts as a crucial enabler, ensuring these bold business ideas gain traction and reach markets far beyond India’s borders.
FedEx and CSK: A Shared Commitment
Speaking about the campaign, Nitin Navneet Tatiwala, Vice President – Marketing, Air Network, and Customer Experience (Middle East, Indian Subcontinent, and Africa), said:
“Our multi-year partnership with CSK enables us to engage with millions of passionate cricket fans. At the same time, it reinforces our commitment to empowering businesses. Like cricket, entrepreneurship demands strategy, skill, and resilience. With FedEx, businesses get the dependable support they need to transform ambition into action.”
Through this strategic collaboration, FedEx further positions itself as a trusted partner for India’s growing SME sector—a sector that continues to be the backbone of the country’s economy.
Brand Visibility with Purpose
As the official sponsor of CSK, FedEx’s branding appears prominently on the back of the team’s iconic yellow jersey. This placement is more than symbolic—it reflects shared values of precision, reliability, and performance. These attributes resonate strongly with small and medium-sized enterprises that depend on seamless logistics to scale.
Additionally, FedEx has introduced co-branded FedEx-CSK vehicles in major metro cities including Mumbai, Delhi, and Bengaluru. These vehicles act as moving billboards, representing the brand’s promise of speed and innovation.
Digital-First Rollout for Wider Reach
The campaign has been released across digital platforms and social media, ensuring it reaches cricket enthusiasts, business owners, and young entrepreneurs nationwide. By leveraging the massive appeal of cricket, FedEx taps into a cultural moment to deliver a deeper brand message—entrepreneurship deserves dependable partnerships.
