Gurjot Shah Singh Elevated To Senior Vice President At EssenceMediacom
EssenceMediacom has promoted Gurjot Shah Singh to Senior Vice President.
- Promoted: Gurjot Shah Singh
- New role: Senior Vice President, EssenceMediacom
- Previous role: Client Success Leadership, EssenceMediacom
- Joined EssenceMediacom: 2022, as Head of Digital Planning
- Earlier: Isobar, Dentsu Webchutney, iProspect, Crayons Communications
From Digital Planning To Client Success
Singh's elevation caps a run inside EssenceMediacom that began in 2022 as Head of Digital Planning, before he moved into the agency's Client Success Leadership function, the role from which he now steps up to Senior Vice President. The internal path, planning discipline first, client-facing leadership second, tracks a fairly common route into senior media roles, where the credibility to run client relationships is built on having actually run the planning underneath them.
A Career Built Across Digital-First Shops
Before EssenceMediacom, Singh held roles at Isobar, Dentsu Webchutney, iProspect and Crayons Communications, a run through several of the networks that shaped India's digital and performance media practice over the last decade. That background in digital-first agencies rather than traditional media buying houses is consistent with the kind of profile GroupM's networks have leaned on as digital planning has moved from a specialist function to a core part of any senior media role.
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