Concept PR Picks Up The Communications Mandate For Cityflo
Concept PR has won the communications mandate for Cityflo. The brief covers four cities.
- Agency: Concept Public Relations Ltd
- Client: Cityflo
- Scope: public relations strategy, corporate reputation, media relations, thought leadership, executive profiling and brand proposition
- Cities: Mumbai, Delhi, Kolkata and Hyderabad
What Concept PR Will Handle For Cityflo
Reputation as much as publicity. The brief names corporate reputation, thought leadership and executive profiling alongside media relations, which is the shape of a mandate for a company that needs to be understood by more than its riders: city authorities, investors and the people it hires all read the same coverage.
Sankalp Kelshikar, chief marketing officer and co-founder of Cityflo, framed the business against the scale of the problem, saying mobility is one of the defining challenges for India's rapidly growing cities.
What The Agency Says
Suhas Tadas, senior vice president at Concept PR, said the mandate continues a run of wins in the consumer sector, and that the agency looks forward to building a strong, distinctive narrative for Cityflo as the brand scales.
The four-city spread is the detail to watch. A commute service is a deeply local product, judged route by route, and a communications programme that runs across Mumbai, Delhi, Kolkata and Hyderabad suggests a company preparing to be talked about nationally before it is available everywhere.
More on the company at cityflo.com. More news.