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Ad Tribe Editorial

368 articles

A flat vector character standing beside a camera on a tripod, half the crew around them drawn as outlines only
The Ai Shift

What Happens To The Shoot Day

2 weeks ago

Watercolour and ink portrait of Bhavish Aggarwal, founder of Ola and Ola Electric
Brand Builders

Bhavish Aggarwal, Who Kept Changing The Category

2 weeks ago

A flat vector character holding a tangle of plug cables running to many small boxes
The Ai Shift

Vendor Lock-In And Agency Tool Sprawl

2 weeks ago

A tall keyhole-shaped opening cut through a terracotta wall, light pouring through it, one small figure looking on
Work Life

Why Gen Z Asks Why Before How Soon

2 weeks ago

A flat vector character interviewing a row of identical smiling cut-out figures
The Ai Shift

Can Synthetic Audiences Replace Real Research

2 weeks ago

Watercolour and ink portrait of Ritesh Agarwal, founder of OYO
Brand Builders

Ritesh Agarwal, Who Standardised The Room

2 weeks ago

A flat vector character running with a huge stack of charts while a small key falls behind them
The Ai Shift

Strategy Teams And The Speed Of Planning

2 weeks ago

Two chairs of very different heights pulled up to the same low table, both casting one shared shadow
Work Life

Why Advertising Needs 24-Year-Olds And 54-Year-Olds In The Same Room

2 weeks ago

A flat vector character holding a single sheet of paper that is heavier than the large stack beside it
The Ai Shift

What AI Does To The Creative Brief

2 weeks ago

Watercolour and ink portrait of Harshil Mathur, co-founder of Razorpay
Brand Builders

Harshil Mathur, Who Built a Brand for People Who Read Documentation

3 weeks ago

A flat vector shopping trolley loaded with boxes, with a glowing amber screen mounted on its handle
The Ai Shift

Where Retail Media Goes After Sponsored Listings

3 weeks ago

A flat vector character looking up at a large answer panel with a small amber advertisement card wedged between its lines
The Ai Shift

What Advertising Inside AI Assistants Will Actually Look Like

3 weeks ago

Watercolour and ink portrait of Ghazal Alagh, co-founder of Mamaearth
Brand Builders

Ghazal Alagh, Who Built the Product Behind the Promise

3 weeks ago