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✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia
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Ad Tribe Editorial

369 articles

Watercolour and ink portrait of Ghazal Alagh, co-founder of Mamaearth
Brand Builders

Ghazal Alagh, Who Built the Product Behind the Promise

3 weeks ago

A flat vector character holding an oversized key up to a large heart with a keyhole in it
The Ai Shift

Can AI Advertising Build Emotional Memory Or Only Attention

3 weeks ago

A flat vector character standing between a robot arm and a human arm, both pointing at them from opposite sides
The Ai Shift

Will Audiences Trust AI Recommendations More Than Influencers

3 weeks ago

Flat vector hands shaping a pot on a wheel while a row of identical mugs passes on a belt behind
The Ai Shift

Why Craft Becomes More Valuable As Generation Gets Cheaper

3 weeks ago

A flat vector character sitting on a heap of empty picture frames, examining one held close to their face
The Ai Shift

How Do Young Creatives Develop Taste When AI Does The Making

3 weeks ago

Watercolour and ink portrait of Varun Alagh, co-founder of Mamaearth
Brand Builders

Varun Alagh, Who Turned a Parenting Problem Into Mamaearth

3 weeks ago

Two flat vector figures pulling in opposite directions on the handle of one oversized paintbrush
The Ai Shift

Are Clients Getting Too Involved In The Creative Process

3 weeks ago

A flat vector character holding a clipboard beside three folder shapes, the third one marked with a large tick
The Ai Shift

How AI Is Changing Agency Reviews And Empanelment

3 weeks ago

A trophy silhouette on a plinth casting a shadow far longer and heavier than the trophy itself
Work Life

What Is The Real Cost Of Chasing Awards?

3 weeks ago

Two flat vector figures on either side of a film camera on a tripod, both holding the same clapperboard
The Ai Shift

Do Creative Agencies Still Need Production Vendors

3 weeks ago

A flat vector character beside a grid of boxes, several of which have burst out of their cells at different sizes
The Ai Shift

What Happens To Agency Retainers When Output Is Unpredictable

3 weeks ago

Watercolour and ink portrait of Peyush Bansal, founder of Lenskart
Brand Builders

Peyush Bansal, Who Rebuilt the Eyewear Business From the Factory Up

4 weeks ago

A filing cabinet with its lower drawers pulled open and empty, one sheet of paper drifting away
Work Life

Are Agencies Losing Institutional Memory?

4 weeks ago