Which agency created UNIBIC's 'A Biskut Moment' campaign?

UNIBIC Spotlights Everyday Conversations With 'A Biskut Moment' Campaign

Ad Tribe EditorialAug 4, 20261 min read

UNIBIC's 'A Biskut Moment' campaign for Swaadesi Biskut

UNIBIC has launched 'A Biskut Moment', a new campaign for its Swaadesi Biskut range.

Brand: UNIBIC Swaadesi Biskut
Campaign: 'A Biskut Moment', built on the proposition 'Chai, Gupshup aur Biskut'
Agency: Theblurr
Product: Made with atta, no maida or palm oil; available in Atta, Jeera, Fruit and Kaju variants

Conversations, Paused For Chai And Biskut

The campaign is built on the insight that conversation is deeply woven into Indian culture, and uses 'A Biskut Moment' to encourage consumers to pause, bring out chai and biskut, and make everyday interactions more memorable. The campaign films portray relatable situations where conversation is briefly put on hold until Swaadesi Biskut is served, tying the product directly to the ritual of gupshup rather than positioning it as a standalone snack.

A Product Pitch Built Into The Brand Philosophy

Swaadesi Biskut is built around the brand philosophy "Desi at heart. Better by design," combining familiar Indian flavours with a formulation made with atta and containing no maida or palm oil. The range spans Atta, Jeera, Fruit and Kaju variants, giving the campaign's chai-time framing a product line broad enough to sit across different snacking occasions rather than one flavour alone.