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✦The Next 50: Honouring The People Behind India's Best Agency Work✦How Influencer Regulation Changed The Advertising Business✦How One Idea Is Adapted Across Formats And Markets✦Harshil Mathur, Who Built a Brand for People Who Read Documentation✦Why Nano Influencers Outperform Their Follower Count✦How Onida’s Devil Sold Envy To A Country That Had To Wait✦Where Retail Media Goes After Sponsored Listings✦The Story of Prasoon Joshi, the Poet Who Gave Brands a Soul✦How Legal Review Changes a Creative Idea✦What Advertising Inside AI Assistants Will Actually Look Like✦Ghazal Alagh, Who Built the Product Behind the Promise✦How D2C Changed What A Brand Launch Looks Like✦The Next 50: Honouring The People Behind India's Best Agency Work✦How Influencer Regulation Changed The Advertising Business✦How One Idea Is Adapted Across Formats And Markets✦Harshil Mathur, Who Built a Brand for People Who Read Documentation✦Why Nano Influencers Outperform Their Follower Count✦How Onida’s Devil Sold Envy To A Country That Had To Wait✦Where Retail Media Goes After Sponsored Listings✦The Story of Prasoon Joshi, the Poet Who Gave Brands a Soul✦How Legal Review Changes a Creative Idea✦What Advertising Inside AI Assistants Will Actually Look Like✦Ghazal Alagh, Who Built the Product Behind the Promise✦How D2C Changed What A Brand Launch Looks Like
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#Indian Telecom Advertising

Halftone collage of friends sharing a pair of earphones, marking Airtel's Jo Mera Hai Wo Tera Hai campaign
Campaigns That Built India

How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem

Aug 1, 2026