Brands
79 storiesWhat India's brands are doing and who they are signing: ambassador deals, brand launches, repositioning, and the marketing calls sitting behind them.

Ricky Ponting Buys Into The Company He Is Fronting
An ambassador can walk when the contract ends. An investor is stuck with the outcome, and every brand knows the difference.

Eveready Turns Zepto Deliveries Into Battery Collection

KragBuzz Sports Dresses Three UP T20 League Sides
More
Ather Builds An Ownership Business Around The Scooter
No Secrets Enters India With Rannvijay Singha As A Shareholder
InCred Capital Launches InCred Black For UHNI Clients
Wipro Consumer Care Enters Pet Food With Snuggles
SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic
The Anti-Aging Centre Rebrands As The Longevity Centre And Signs Milind Soman
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