Prashant Shetty Exits JioStar To Join Zee Entertainment As Head Of Ad Sales
Prashant Shetty is set to join Zee Entertainment Enterprises as Head of Ad Sales across linear and digital, following his exit from JioStar.
- Incoming: Prashant Shetty
- Role: Head of Ad Sales, Zee Entertainment Enterprises
- Mandate: Ad sales across linear television and digital platforms, all markets
- Outgoing role: Executive Vice President, Ad Sales, JioStar
- Tenure at JioStar: Nearly seven years
- Experience: Over 25 years in media sales
A Broadcaster Betting On Unified Ad Sales
Shetty's move marks the end of a near seven-year stint at JioStar, where he served as Executive Vice President of Ad Sales. At Zee, he will lead the broadcaster's ad sales operations across both linear television networks and digital platforms across all markets, with his mandate centred on steering Zee's integrated advertising strategy as the company moves toward unified, cross-platform offerings for brand partners and agencies.
Twenty-Five Years In Media Sales
Shetty brings more than 25 years of media sales experience to the role. His exit from JioStar also comes as the broadcaster has been restructuring its own ad sales function, having recently split its television and digital sales operations back into a more traditional structure. For Zee, the hire adds a sales leader with a long run at one of the country's largest broadcast-digital combines to a business pushing harder on monetising its own linear and streaming footprint together.
More on Ad Tribe People.