Grey India Welcomes Harsh Kapadia Back as Chief Creative Officer

Harsh Kapadia Appointed Chief Creative Officer of Grey India

In another striking show of leadership Grey India appointed Harsh Kapadia as Chief Creative Officer. Kapadia succeeds MRM New York, a McCann Worldgroup affiliate, in which he served as CCO since 2021. This appointment is indicative of Grey’s wish to consolidate further in the Indian market, one of the most promising emerging economies in the world.

A Blend of Global Experience and Local Roots

An Indian citizen, Kapadia comes from Mumbai, and has an exceptional mix of international experience and local know-how. His work spans across important cities like New York, London, Melbourne and Mumbai, creating advertisements for global entities such as Google, Lego, Reckitt, Motorola, Diageo, New Balance, and many more.

Rejoining the WPP Network

After previously working at JWT and VML, Kapadia re-enters the WPP family, marking a continually adventurous journey around the world that has always developed innovative creativity. He will now work at Grey India alongside Anusha Shetty, the CEO, to lead the next phase of growth and creativity in all Grey offices in Mumbai, Delhi, and Bangalore.

Leadership Synergy and Creative Power

“Harsh's creative energy along with Anusha's leadership Aptly creates a strong mix,” the CEO of Grey APAC, Sarah Trombetta, remarked. “They are set to achieve remarkable things in Grey India which is powered with the creativity of modern-day AI and is further complimented with age-old branding techniques accompanying storytelling.” Gabriel Schmitt, Grey’s Global Chief Creative Officer, will be Harsh’s direct reporting line. He stressed the global importance of India within the strategic framework of Grey. “It can not be plain viewed as a market, rather a cultural monument,” claimed Schmitt. “There needs to be a high level of boldness, intelligence and flexibility when it comes to tapping into the local vibe. Having an Indian and international audience is a fundamental advantage for grey to reshape the needs of their clients at the forefront of innovation and creativity with great mounting pressure on him.” With this move, Kapadia experiences a true homecoming while enjoying a robust challenge. "I'm looking forward to reconnecting with the WPP family as I come back to India at this key moment," he revealed.

“Grey is where we have started welcoming the concept of Cultural MacGyverism where deep cultural understanding is paired with marketing technology to address complex brand problems. Working with Anusha and the incredible team here, I can envision ideas that I know will be created and will be highly meaningful and impactful.”

Anusha welcomed her new creative partner with overflowing excitement, “I have to say this, Harsh is not just a bombshell of creative ideas, he is a brilliant technologist who blends big culture-centered ideas seamlessly. This gives us the drive to propel Grey India into its next creative chapter.”

The Road Ahead

As Grey India seeks to further deepen brand collaborations and sharpen the creative edge, the narrative of Harsh Kapadia’s return is, to put it simply, the story of the moment, anchored in India but globally inspired.

Related on Ad Tribe: Paritosh Srivastava Named CEO of BBH India.