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Madison World Appoints Abhay Sachar AVP For Turnt And Anugrah

Ad Tribe! Bureau2 min read
Abhay Sachar, AVP West and South at Madison World's Turnt and Anugrah

Abhay Sachar has joined Madison World's out-of-home businesses, Turnt and Anugrah, as AVP for West and South, moving from WPP Media. He shared the news on LinkedIn.

  • New role: AVP, West and South, Turnt and Anugrah, Madison World
  • Previous role: Partner, Content (Fulcrum), Strategy, Partnerships and Media Innovations, WPP Media
  • Experience: over 18 years across broadcasters, publishers and media networks
  • Spans: media strategy, content, marketing, brand communication and business development
  • Earlier: Kommune India, NEWJ, VICE Media, Times Studio, Viacom18 Media, GroupM, Reliance Broadcast Network, Planman Marcom

A Content Person Hired Into Out-Of-Home

The interesting thing about this appointment is what Sachar was doing immediately before it. He was not selling out-of-home. He was a content partner inside WPP Media's Fulcrum practice, working on strategy, partnerships and media innovations, and his earlier employers read like a list of places that made things rather than sold sites: VICE Media, NEWJ, Times Studio, Kommune India.

Madison appointing that profile to run two OOH businesses across West and South is a statement about where it thinks the growth is. A pure inventory seller optimises occupancy and rate. Someone from content is being asked a different question, which is what a brand could do with a location that a poster would not achieve.

Two Businesses, The Country's Two Biggest Markets

Turnt and Anugrah are Madison's out-of-home arms, and West and South together carry the bulk of India's OOH spend: Mumbai and Pune on one side, Bengaluru, Chennai and Hyderabad on the other. Handing one person both regions across both businesses concentrates a lot of the group's outdoor revenue in a single seat.

Kommune India is the entry worth pausing on. It is a spoken word and storytelling collective, which is about as far from a media owner's rate card as an eighteen year career in this industry can take you, and exactly the kind of experience that produces ideas for a physical site rather than a price for it.

More on Ad Tribe People.

#wpp media#madison world#Out Of Home Advertising#Abhay Sachar#Turnt#Anugrah
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